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Join in the community forum! The thINK blog is a place for community members to share their opinions, best practices, successes, and challenges. Read thINK blog contributions to learn how you can accelerate your inkjet success. Ready to share your own inkjet success story? Email info@thINKForum.com.
I Don't Want to Sell Inkjet
Let's say you were at a sales meeting and the company president announces the addition of a new piece of equipment. This device, an...
Be a Proactive Passenger In Your Communications
How can you help steer the conversation and stay on message? Be a proactive passenger!
When you do an interview with someone or engage...
Selling to Banks: The New Toaster
Selling inkjet printing successfully is not a matter of understanding what a particular company within a vertical buys (i.e. their print needs) but rather...
What’s the Best Use of My Time Right Now?
What to Do When the Finish Line Is Near
Put yourself in the shoes of your customers for a second. Where you think they want to be once the re—starting gun goes off...
Communication Tip: How to Support and Motivate Your Clients
With COVID-19 creating a time of uncertainty and fear, the following can only be applied if and only if you’ve first reached out to...
The Value of Being Sales-Curious
In every problem, there is an opportunity.
It’s been interesting to watch how businesses have reacted to this crisis. While the majority have...
How to Keep Concise and Keep Attention
Now more than ever we are bombarded with information. Whether you’re binge watching news to learn the latest on Covid-19, or binge watching Netflix...
A Better Message to Send Your Customers
It’s important to note that while we are all concerned and scared about our business, our clients are, too. Kelly and I are here...
thINK Announces thINK Ahead 2020 Will Shift from an In-Person Event to a Live, One-of-a-Kind, Dynamic Virtual Event
From inspiring keynotes to hands-on workshops, networking, Customer Innovation Center tours and product demos, the thINK Ahead 2020 Live Virtual Event will have it...
Marketing Through a Crisis: Your Value Proposition
In today’s challenging new world where you and your customers are facing unique challenges, it’s important to send the right marketing messages now, communicating...
Marketing Through a Crisis: How to Communicate during COVID-19
The COVID-19 crisis has disrupted everyone’s lives. While the situation is still evolving, business owners should recognize that marketing doesn’t have to stop, but...