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The Preference for Print Varies by Application
Introduction
Every other year, the industry organization Two Sides NA produces a global Trend Tracker that delves into consumers’ perceptions about print, paper, and...
Challenges and Opportunities with Artificial Intelligence
Introduction
With all of the buzz surrounding artificial intelligence (AI), many print service providers (PSPs) are wondering how to get an AI initiative started...
What the USPS is Doing About Declining Mail Volumes
Introduction
Every November, the United States Postal Service (USPS) releases its fiscal year financial results. This
annual announcement always provides important insight into the...
What Is a Buyer Persona and Why Is It Important?
KEY TAKEAWAYS:
- A buyer persona is a semi-fictional depiction of your ideal customer
- Buyer personas include elements like role, goals, and watering holes
- Buyer...
How AI Can Empower Print Sales Teams in Prospecting and Buyer Enablement
Sales representatives are known for finding the most efficient way to get something done, so it’s not surprising that, according to a recent McKinsey...
Why These Components of Brand Messaging Are Key to Reaching Your Target Audience
MAIN TAKEAWAYS:
- A brand model is a strategic framework that helps establish a printer’s brand identity
- A message map helps printers leverage their identity...
Elevating Uncoated: Embellishment Technology Reaches New Substrates
Uncoated media has always been a staple in print - valued for its natural look and smooth runnability, but it traditionally has been unable...
How PSPs Are Conquering AI Challenges: Your Top Questions Answered
A friend of mine told me that AI feels less like drinking from a firehose and more like a firehose is spraying water into...
To Blog or Not to Blog?: Blogging Strategies for Print Service Providers in the Age of AI
That is not the question. The better question is how to blog strategically given the shifting world of AI, because, if you have a...
Variable Data Printing and AI: The New Print Powerhouse
The printing industry is undergoing a remarkable transformation, with artificial intelligence (AI) driving unprecedented innovations. As a marketer who is deeply invested in print...
Print for Deeper Comprehension
On some level, I think we all understand that print is a better medium for deeper reading comprehension, but it is nice when a...
Sell the Hole, Not the Drill
There's a classic marketing adage: "No one wants to buy a quarter-inch drill. They want to buy a quarter-inch hole." In the world of...