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Here's Why You're Not Selling More Inkjet Printing

Submitted by Bill Farquharson and Kelly Mallozzi on October 24, 2019

This is the 12th of 12 blogs written for Canon on the subject of selling inkjet printing. In addition, we wrote for White Papers. Let’s bring this plane in for a landing.

The very first line in the very first White Paper asked a question: Why aren't you selling more inkjet printing?

The answer, and the Paper itself, is based on fundamentals. We told you success in print of all kinds comes down to four factors:

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Mowing Lawns and Selling Inkjet Printing

Submitted by Bill Farquharson and Kelly Mallozzi on October 17, 2019

"Son, I'd like you to mow the lawn today."

Uttering those words to a groggy teenage boy who was just waking up, you climb into your car and drive to the office. Arriving home that night, you are disappointed to see amber waves of grain flowing back and forth in the wind, a sure sign that your instructions were not carried out. Seeking out your child, you are barraged with a long list of excuses, followed by a promise: "I'll get to it tomorrow, Dad."

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The Inkjet Print Sales Cycle

Submitted by Bill Farquharson and Kelly Mallozzi on October 10, 2019

It's springtime, finally.

All winter long you have waited for the opportunity to plant your garden and your first thought this morning was, "Today's the day!" So, you drag a shovel in a straight line across the soil, carefully drop in seeds, replace the dirt, add some water, and voilà, you are done. Replacing the shovel in the garage, you return to the garden to look at your work. Nothing has happened and you frown. You were hoping for more.

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Managing The Digital Marketing Culture Shift

Submitted by Christopher Hosford on September 27, 2019

In this blog series on developing a strong marketing plan for your company, we’ve most recently covered assembling a strategic marketing operations team, and the key personnel roles in modern digital marketing that you should consider filling.<

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The Advantage of Workflow Automation

Submitted by HankMartin on September 12, 2019

Workflow automation is an important topic for all companies looking to get the most value from the color inkjet purchase or to help justify a purchase of color inkjet. Along with the increased capabilities inkjet offers, companies are seeing an increasing number of smaller, shorter turnaround job requests from their customers. Whether your company is large or small, there are many areas where an automated workflow can enhance your operations.    

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