Blog

Join in the community forum! The thINK blog is a place for community member to share their opinions, best practices, successes, and challenges. Add your comments to the blogs published here or write a blog and we’ll post it for you.

Are You Ready to Learn Inkjet?

Submitted by bradzis on June 28, 2018

thINK 2018 will be here before you know it. This year, we’ll have more than 20 sessions with something for everyone – whether you’re working in commercial print, transactional, direct mail, publishing, or in-plant. New this year are hands-on workshops in a longer 1½ -hour format for deep dives into paper, color management, workflow, sales, or marketing.

Here’s a sneak peek at some of the sessions you can expect across the three tracks: Inkjet Innovations, Workflow Innovations, and Innovate for Page & Revenue Growth.

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Dave Schuller Shares His Story

Submitted by dmschuller on June 11, 2018

If I had to give advice to others who are implementing inkjet, I’d say plan for change! 

Back in 2009, we bought our first inkjet press – and boy have we learned a lot since then. Our transition to inkjet started with our company leadership. Taylor Corporation is always looking to be in front of emerging technology. Moving away from warehousing customer collateral was also a significant factor. 

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Breaking Down the Generational XYZ’s

Submitted by nichole.jones on June 06, 2018

Whether you (or your clients) are marketing your products and services to Baby Boomers, Gen-Xers, Millennials, or Generation Z, understanding customers’ channel preferences and behaviors is key to success. Generational preferences about e-mail vs. direct mail, online engagement, mobile usage, and general buying habits should be at the core of all marketing communication strategies. Here’s a quick breakdown to help you navigate the communication landscape across the generational divides. 

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Take Your Business to the Next Level

Submitted by jnerf on May 30, 2018

Did you know that Canon Solutions America offers a host of professional services to thINK members? Many of you have taken advantage of the application and workflow consulting services, as well as project management services in preparation for your press installation and workflow integration, but are you fully versed in the new sales training and marketing programs that we have added? At our core, we believe that professional training is integral to realizing the full potential of your solutions in terms of improved efficiency and added capabilities.

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MKTG Lab is Here

Submitted by smannone on May 17, 2018

Have you heard? MKTG Lab is now available to all thINK members! It’s a collaboration between Canon Solutions America and the thINK user group, and it’s designed to give new press owners marketing tools, as well as access to professional services, to help them promote and sell their new capabilities.

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