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Selling Inkjet to Hospitals

Submitted by Bill Farquharson and Kelly Mallozzi on August 3, 2020

In order to find a profitable inkjet print application, you needn’t look any further than your driveway. Every day, potential opportunity is lying there waiting for you to wake up and go get it. It’s scent permeates the air just like morning coffee.

It also has another name: The Wall Street Journal

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Social media: Making Sure Your Prospects See Your Content

Submitted by Christopher Hosford on August 3, 2020

In a previous blog, we discussed how to reach out to new customers using content, in particular blogs but also things like how-to pieces, newsletters, and opinion articles on industry trends. Thoughtful articles like these can demonstrate your expertise, and serve to alert prospects that you have a solution that can help them address a concern or take their marketing to the next level.

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How to Identify Inkjet Print Applications

Submitted by Bill Farquharson and Kelly Mallozzi on August 3, 2020

Selling inkjet printing would be so much easier if applications came with little red flags on them. Unfortunately, it’s more like a game of Where’s Waldo?


Back in the day, no one had to think much about which press to run the job on. It was rather like Henry Ford’s theory on cars: You can have any color you want, so long as it’s black. Printers had one press. If they had more than that, it was likely to be a duplicate (pun intended).


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6 Tips To Nail Your Next Virtual Meeting

Submitted by on July 31, 2020

Now that the world has gone from in-person to on-line, we’re suddenly finding ourselves interacting in a whole new way with our clients and co-workers. Virtual meetings may not require pants, but they do require a brand-new set of skills.

So what does it take to reign on remote calls? Here are 6 tips to help you nail your next virtual meeting.

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Attract New Prospects with Content Marketing

Submitted by Christopher Hosford on July 27, 2020

Attracting prospects to help them become aware of your company is not about trying to “sell” anything, but rather to let prospects know that you exist as a possible solution to their needs, and to draw them to your website. This is the Customer Consideration phase at the top of your sales funnel.

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