Blog

Join in the community forum! The thINK blog is a place for community member to share their opinions, best practices, successes, and challenges. Add your comments to the blogs published here or write a blog and we’ll post it for you.

Print e-Commerce Marches On, How Can You take Advantage of Online Print Growth?

Submitted by ryan.mcabee on November 29, 2018

Click-click-click… that’s the sound of the increasing amount of e-commerce activity in the printing industry (especially during the holidays). Today’s consumers love having the ability to customize, and even personalize, printed products online whenever and wherever they choose. Thanks to the proliferation of digital printing technologies, the number of products within consumers’ reach is simply remarkable. Everything from personalized clothing to home décor and photo products can be customized and ordered online. In industry lingo, this is a trend toward mass customization.

Sales and Marketing Synergy

Submitted by smannone on November 26, 2018

Are your sales and marketing teams working with synergy, or in silos? The most successful organizations I’ve worked with all recognize one simple truth: sales and marketing share the same general goals and are better off working together.

Proposed Senate Bill Aims to Take Consumer Privacy Further than GDPR

Submitted by cmcmahon on November 16, 2018

At the start of November, 2018, Senator Ron Wyden (Democrat from Oregon) proposed a bill that is designed to amend the powers of the Federal Trade Commission (FTC), giving the agency the power to investigate and prosecute companies that collect and use personal data from their consumers. Known as the Consumer Data Protection Act (CDPA), this bill is clearly influenced by the EU’s recent activation of the General Data Protection Regulations (GDPR).

The Greatest Hits of 2018 (So Far)

Submitted by bradzis on November 14, 2018

As part of our ongoing efforts to continually improve thINK Forum and build the best inkjet industry resource around, we regularly check in to see what’s popular on thINKforum.com. We keep tabs on the most-read blog posts, the most-downloaded resources, and the most-watched event presentations because we want to bring you more of the content that actually helps you grow your business. Now that we’re approaching the end of the calendar year, we thought it might be useful to share the most popular resources this year (so far).

Optimizing CX Through CCM

Submitted by dstabel on November 6, 2018

Today’s enterprise priorities are strongly propelled by improving customer experience (CX). According to recent research from InfoTrends, about 80% of enterprises have a CX strategy in place, but only 67% say they have the right technology to properly execute on it. CX involves of all parts of a business, from sales and marketing to operations and customer service. Businesses are challenged with taking a cohesive approach that unites individual engagements across the entire customer journey.