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Thanks to ongoing technological innovations in customer segmentation and data mining, today’s enterprises now have access to more information about their customers than ever before. In parallel, consumers’ expectations are also shifting—people understand that their providers have access to a great deal of their personal information, and they now expect any communications to reflect this level of knowledge. This document cites recent research data from Keypoint Intelligence – InfoTrends to explore how personalization can increase the effectiveness of customer communications.

This document is the second in a series of three that InfoTrends is writing on the importance of data responsibility. In this volume, we examine cybersecurity – identifying which companies are at the most risk, as well as the initiatives they can implement for better protection. We also break down several of the more common forms of cyberattacks so that executives may be more informed of the dangers facing their customers.

Click-click-click… that’s the sound of the increasing amount of e-commerce activity in the printing industry (especially during the holidays). Today’s consumers love having the ability to customize, and even personalize, printed products online whenever and wherever they choose. Thanks to the proliferation of digital printing technologies, the number of products within consumers’ reach is simply remarkable. Everything from personalized clothing to home décor and photo products can be customized and ordered online. In industry lingo, this is a trend toward mass customization.

• Maximize your thINK membership
• Fourth annual thINK conference exceeds expectations
• Announcing the thINK 2018 Inkjet Innovation Award winners
• Moore DM Group EVP Dave Johannes's observations of thINK 2018 and the future of inkjet printing

Are your sales and marketing teams working with synergy, or in silos? The most successful organizations I’ve worked with all recognize one simple truth: sales and marketing share the same general goals and are better off working together.