SEARCH

On some level, I think we all understand that print is a better medium for deeper reading comprehension, but it is nice when a group of researchers takes the time to attach electrodes to some middle schoolers to prove it. That is exactly what Dr. Karen Froud and her team did in a 2024 study entitled “ Medium Matters: How Children's Brains Handle Reading from Page vs. Screen .”   Results from the Study Dr. Froud of the Neurocognition of Language Lab in the Department of Biobehavioral Sciences at Teachers College (Columbia University) in New York City is the primary author of this study. She leads a brain imaging research facility. Her team set out to investigate “brain-level differences” in children when reading in print compared to reading on a screen. The study participants were comprised of 59 middle-schoolers, aged 10 to 12 years old, from the metropolitan New York area. To monitor their brain activity, the participants wore headgear that looks something like a cross between a …

July brings new resources on thINKForum.com to help you generate more leads and close more business. Plus, thINK Ahead 2025 is almost here! …

There's a classic marketing adage: "No one wants to buy a quarter-inch drill. They want to buy a quarter-inch hole." In the world of production inkjet printing, your printed product is the "drill," but the desired business outcome, like increased sales, stronger customer engagement, or enhanced brand loyalty, is the "hole." Clients don’t invest simply in inkjet-printed materials; they're looking for tangible business results.   What Your Clients Are Really After Many production inkjet print service providers focus heavily on features: the sharpness of imagery, speed of production, print quality, vibrant colors, and personalization capabilities. These are essential, of course, but too often the conversation stops there. Feature selling places the spotlight on your product and your capabilities rather than addressing the deeper "why" behind your clients' needs. Your customers aren't excited by spending money on printed products alone. They're excited about solving their business …

In an intriguing pairing of the old and the new, students at Rochester Institute of Technology (RIT) have created a virtual reality (VR) application of the letterpress printing process. In tandem with RIT faculty, the students modeled their work on the Kelmscott/Goudy Albion press that is housed at the Cary Graphic Arts Collection at RIT. The goal was to create a digital twin of the press. The application is called the “19th-Century Printing Press Experience VR” and is free on the Steam digital distribution platform.   Starting with the Old The name “Kelmscott/Goudy Albion” reflects the heritage and ownership of this 19th Century cast iron hand press. The word “Albion” is the maker’s brand. This type of printing press was designed by Richard Whittaker Cope and was produced in London. Manufactured for more than a century, RIT’s Kelmscott/Goudy Albion press was built in 1891 by Hopkinson & Cope. It is believed that Cope chose the name “Albion” because of its use as a poetic name for …

The American Revolution started about 250 years ago on April 19, 1775. Another significant anniversary is coming up next year—July 4, 1776 is the date of the Declaration of Independence. As we mark these important milestones, it is worth considering the role that print played in helping get our country out from under colonial rule by the British.   The Most Lethal Weapon In a radio interview with WGBH Boston, Museum of Printing President Frank Romano called the printing press “the most lethal weapon of the American Revolution.” That same sentiment is on a sign at the Museum next to a replica of an 18th century English Common Press, one of the most common printing presses in the colonies at the time. As Massachusetts celebrates the 250th anniversary of the start of the American Revolution, that replica press is on loan to the Museum of Printing. For many years previously, that press was part of the Printing Office of Edes and Gill, located near the Old North Church in Boston, where …