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Did you know that there are an estimated 5.9 million Google searches per minute across the globe? That translates to roughly 3.1 trillion Google searches per year. Given that Google is the most used search engine, it's mission-critical to ensure your website is equipped to capture this organic search traffic to help potential customers get to know your brand, products, or services.  Search engine optimization (SEO) is the process of ensuring your website is designed to display as close to the top of a Google search page as possible. This makes it faster and easier for your target audience to engage with you, convert on an offer, or even complete a purchase. The question becomes: What can you do right now to help increase the SEO value of your website? Here are a couple of practical, hands-on things  you can do right  now  to boost the SEO value of your website and help enhance the user experience of those who visit your site.   First things first: Conduct a SEO audit of your website …

Never reduce your price without reducing your offering. Production inkjet print providers face price pressure every day. A customer gets your quote for a beautifully printed, personalized direct mail campaign and responds with: “Can you do it for less?” Or, “This is more than my last printer charged me.” Or, “This is outside my budget.” You’ve heard it all. It’s tempting to shave a little off the top to win the job, but be careful. Dropping your price without adjusting your offering is one of the fastest ways to erode your margins and your credibility. If your original quote was $50,000 for a multi-segment campaign and the client counters with $44,000, don’t just say yes. Instead, reduce the offering accordingly. That might mean fewer pieces, a longer turnaround, fewer personalization layers, or a simpler format. Maybe it means digital-only proofs or pickup instead of delivery. But the bottom line is this: if you reduce your price, reduce your offering. Why it Matters There are two …

Just added to thINKForum.com: new pricing insights, a thINK Academy workshop, the second edition of thINK Forward, and more. All in the June E-Newsletter ! …

Download the thINK Forward 2025 Second Edition! …

Early in March of this year, the US Postal Service (USPS) signed an agreement with the Department of Government Efficiency (DOGE) in regard to cost savings and eliminating waste. The news came in a March 13 letter sent by Postmaster General Louis DeJoy to congressional leaders. He cited a cost-cutting initiative that includes a reduction of 10,000 USPS workers (out of a workforce of 635,000 employees) through a voluntary early retirement program. The agreement with DOGE raises questions about the future of the USPS and follows the news from mid-February when DeJoy notified the Postal Service Board of Governors that he would be leaving as Postmaster and that they should begin the process of identifying his successor. He officially resigned on March 24th.   Outgoing Postmaster General Louis DeJoy’s Wish List Appointed during Donald Trump’s first administration, DeJoy has headed the USPS for five years. The USPS is now into the fourth year of his “Delivering for America” plan, a ten-year …