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thINK Ahead 2025 sessions are now available on demand! Plus: catch the highlight reel, break into the non-profit sector, keep up with the rapid developments in AI, and more. …

The printing industry is undergoing a remarkable transformation, with artificial intelligence (AI) driving unprecedented innovations. As a marketer who is deeply invested in print, I've observed firsthand how AI, particularly when combined with variable data printing (VDP), is not just a buzzword, but a game-changer that is redefining the value and capabilities of print.   AI Powers Sophisticated Personalization and Boosts Conversion Rates Canon customers know better than anyone: gone are the days when personalization was a cumbersome, manual process. Digital inkjet has made thoughtful, strategic personalization possible at scale, leading to more successful print marketing campaigns.  AI is supercharging the revolution that digital inkjet started. AI algorithms can analyze vast amounts of customer data to create the most personalized print materials we’ve seen yet, from hyper-targeted direct mail and brochures to catalogs customized to the individual recipient’s unique tastes and …

On some level, I think we all understand that print is a better medium for deeper reading comprehension, but it is nice when a group of researchers takes the time to attach electrodes to some middle schoolers to prove it. That is exactly what Dr. Karen Froud and her team did in a 2024 study entitled “ Medium Matters: How Children's Brains Handle Reading from Page vs. Screen .”   Results from the Study Dr. Froud of the Neurocognition of Language Lab in the Department of Biobehavioral Sciences at Teachers College (Columbia University) in New York City is the primary author of this study. She leads a brain imaging research facility. Her team set out to investigate “brain-level differences” in children when reading in print compared to reading on a screen. The study participants were comprised of 59 middle-schoolers, aged 10 to 12 years old, from the metropolitan New York area. To monitor their brain activity, the participants wore headgear that looks something like a cross between a …

July brings new resources on thINKForum.com to help you generate more leads and close more business. Plus, thINK Ahead 2025 is almost here! …

There's a classic marketing adage: "No one wants to buy a quarter-inch drill. They want to buy a quarter-inch hole." In the world of production inkjet printing, your printed product is the "drill," but the desired business outcome, like increased sales, stronger customer engagement, or enhanced brand loyalty, is the "hole." Clients don’t invest simply in inkjet-printed materials; they're looking for tangible business results.   What Your Clients Are Really After Many production inkjet print service providers focus heavily on features: the sharpness of imagery, speed of production, print quality, vibrant colors, and personalization capabilities. These are essential, of course, but too often the conversation stops there. Feature selling places the spotlight on your product and your capabilities rather than addressing the deeper "why" behind your clients' needs. Your customers aren't excited by spending money on printed products alone. They're excited about solving their business …