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Live Class Training Course
Excerpt of Content:
We are rapidly moving to a world where every advertisement, email, direct mail communication, store visit, mobile offer, and website visit is personalized. This is just the type of experience that today’s consumers are expecting. Market leaders are evaluating and assessing techniques for delivering more accurate, relevant, and personalized touchpoints across all forms of communication. These companies are optimizing customer interactions through print, mobile, social, and online platforms. In this session, we will hear from your peers about the strategies, tools, and techniques they are using to support marketing clients in the delivery of an omnichannel …
Live Class Training Course
Excerpt of Content:
AI is everywhere these days, from the biggest enterprise computer systems all the way down to the predictive text function in your phone’s keyboard. The print industry is no exception in their approach to leveraging AI. Print service providers are using AI technology to cut down on waste, speed up production times, provide customization, and streamline operations. In this session, experts and your peers will discuss some of the ways AI will revolutionize the print industry. Topics include smart layouts, press monitoring and adjustments, workflow automation, automated die cut algorithms, target marketing, and …
Live Class Training Course
Excerpt of Content:
Lest you think that states are stopping with sales taxes, think again. Now that enough time has passed for states to implement sales tax enforcement post-Wayfair, they are turning their attention to income and other business taxes on companies that have nexus. And for many companies, the post-COVID pandemic hiring market has led to a shift in operations with many businesses adopting hybrid or remote work policies. In this webinar, we’ll discuss just what types of taxes print producers could be subject to based on their sales revenue, what protections are available, and how to think about multistate business tax …
Live Class Training Course
Excerpt of Content:
Marketing analytics play a crucial role in helping marketers understand their target audience, reach them effectively, and evaluate the success of their marketing efforts. The history of marketing analytics has shown a steady evolution and improvement through iteration, but we are now experiencing a revolution driven by multiple factors, such as seismic shifts in privacy, rapid changes in storage and processing power, and access to data infrastructure technologies that allow structured and unstructured data to be integrated. Additionally, analytical techniques have advanced to include machine learning, deep learning, and advanced AI. These developments have enabled marketers to harness the full benefits of more advanced analytics to enhance multiple areas of activity. There are significant obstacles to growth, however, as the loss of data identifiers, privacy regulation, and entrenched organizational cultures force marketers to innovate in understanding what drives value. These …
Live Class Training Course
Excerpt of Content:
Multistate sales tax compliance for printers was an unintended side effect of the U.S. Supreme Court’s 2018 Wayfair decision. In the five years since that decision, state tax agencies have begun auditing printers and direct mail producers for use tax even though these companies don’t step foot in the state! The taxman is on the prowl, and for printers and direct mail producers, the time for burying one’s head in the tax compliance sand is over. Don’t be caught unaware about how your mailing activity, postage payment, and client billing might be exposing you to tax liability. This live class will address the multiple unique aspects of multistate sales tax compliance for printers, from taxability of the components of your production line to just what type of data you need to maintain to comply …