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Vivid Impact, a member of thINK, announces the addition of the Canon varioPRINT iX3200 sheetfed inkjet press to its production capabilities. Founded in 1974, Vivid Impact has evolved from a traditional printing company to a full- service marketing technology firm. Under the leadership of CEO Sam Campitella, the company has significantly expanded its capabilities, leveraging cutting-edge technology to deliver impactful and data-driven marketing campaigns. Based in Louisville, Kentucky, Vivid operates four facilities across the US totaling 250,000 sq. ft. and employs over 350 team members, all dedicated to the specialized needs of three key segments: Healthcare, Convenience and Retail, and Beverage and Alcohol. “We’re not just a printer,” says Campitella. “We’re a MarTech company that utilizes technology to enhance every aspect of the marketing process, from creative design and development to fulfillment and installation. Adding Canon inkjet technology to deliver even greater value to …

thINK Ahead registration is officially open. Plus, two new thINK Academy workshops and a behind-the-scenes look at an AI animation test case! All in our March E-Newsletter. …

The AI tools my team used to create this animation are brand new; we’re trying them out as they hit the market. Here, I’m taking you behind the scenes on our experimental process for using AI to animate real people — and revealing a few lessons we learned along the way.  Step 1: Creative Direction  We knew we wanted to use AI tools to animate Pete Studer and Lori Messina, but before proceeding we needed to decide on an animation style, as the style would dictate our next steps. For example, did we want our characters to be 2D cartoons, 3D cartoons, or have more of an illustrated style? Did we want to show the characters from the shoulders up, or did we want to animate them moving around within scenes?  In addition to the animation style, we needed to set the scene. thINK Board President Pete Studer is an avid duck hunter, so we set the video during hunting season to help thINK members get to know him more personally. Immediate Past President Lori Messina is, as many of you know, …

Download the thINK Forward 2025 First Edition! …

I want you to consider something that might feel untrue. It’s a pricing paradox. When a customer pushes back on price—when they ask you to “sharpen your pencil,” when they demand you match a competitor’s rate, when they claim their budget won’t stretch that far—it might feel like resistance. But in reality? It’s a buying signal. Think about it. Whether your customer is a business, a non-profit organization, a government agency, an educational institution, or any other kind of organization, they all have one thing in common:  There is a human being (or collection of humans!) making the buying decision for production inkjet printing services.  All of your customers are human beings.  And like all human beings, they are notoriously self-interested.  They don’t want to waste their time.  So why would they bother beating you up on price if they had no interest in buying from you?  The answer is:  they wouldn’t. If a prospect had no interest in your production inkjet printing services, they …