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That is not the question. The better question is how to blog strategically given the shifting world of AI, because, if you have a story to tell or are an expert in your field, blogging is still very much alive. It’s an impactful channel to engage with your audience and grow your business, and now you can blog while leveraging the advantages AI offers.   A Blog About Blogging in the Age of AI: It’s Not the Only Irony The very existence of generative AI, which can create content about just about anything, has forced content marketers to iterate if they want to continue attracting organic leads. Blogging looks very different in 2025 than it did in 2015 or 2005, and the difference is that, to stand out from AI-generated answers in ChatGPT and similar answer engines, blog content must contain personal experience and expertise. As marketing expert and best-selling author Seth Godin put it, “How are you going to put more humanity into what you do, not less?” It’s ironic: a technology …

thINK Ahead 2025 sessions are now available on demand! Plus: catch the highlight reel, break into the non-profit sector, keep up with the rapid developments in AI, and more. …

The printing industry is undergoing a remarkable transformation, with artificial intelligence (AI) driving unprecedented innovations. As a marketer who is deeply invested in print, I've observed firsthand how AI, particularly when combined with variable data printing (VDP), is not just a buzzword, but a game-changer that is redefining the value and capabilities of print.   AI Powers Sophisticated Personalization and Boosts Conversion Rates Canon customers know better than anyone: gone are the days when personalization was a cumbersome, manual process. Digital inkjet has made thoughtful, strategic personalization possible at scale, leading to more successful print marketing campaigns.  AI is supercharging the revolution that digital inkjet started. AI algorithms can analyze vast amounts of customer data to create the most personalized print materials we’ve seen yet, from hyper-targeted direct mail and brochures to catalogs customized to the individual recipient’s unique tastes and …

On some level, I think we all understand that print is a better medium for deeper reading comprehension, but it is nice when a group of researchers takes the time to attach electrodes to some middle schoolers to prove it. That is exactly what Dr. Karen Froud and her team did in a 2024 study entitled “ Medium Matters: How Children's Brains Handle Reading from Page vs. Screen .”   Results from the Study Dr. Froud of the Neurocognition of Language Lab in the Department of Biobehavioral Sciences at Teachers College (Columbia University) in New York City is the primary author of this study. She leads a brain imaging research facility. Her team set out to investigate “brain-level differences” in children when reading in print compared to reading on a screen. The study participants were comprised of 59 middle-schoolers, aged 10 to 12 years old, from the metropolitan New York area. To monitor their brain activity, the participants wore headgear that looks something like a cross between a …

July brings new resources on thINKForum.com to help you generate more leads and close more business. Plus, thINK Ahead 2025 is almost here! …