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Attract New Prospects with Content Marketing
Attracting prospects to help them become aware of your company is not about trying to “sell” anything, but rather to let prospects know that...
Turning Questions Into Opportunities
What do you do when you find yourself facing tough topics you want to talk about? Well there’s one simple trick that can save...
Be Sure to Be Found: Optimize Your Internet Search Presence
In exploring marketing best practices at the top of the sales funnel — that stage in the buying process where you invite prospective customers...
I Don't Want to Sell Inkjet
Let's say you were at a sales meeting and the company president announces the addition of a new piece of equipment. This device, an...
Be a Proactive Passenger In Your Communications
How can you help steer the conversation and stay on message? Be a proactive passenger!
When you do an interview with someone or engage...
Selling to Banks: The New Toaster
Selling inkjet printing successfully is not a matter of understanding what a particular company within a vertical buys (i.e. their print needs) but rather...
What’s the Best Use of My Time Right Now?
What to Do When the Finish Line Is Near
Put yourself in the shoes of your customers for a second. Where you think they want to be once the re—starting gun goes off...
Communication Tip: How to Support and Motivate Your Clients
With COVID-19 creating a time of uncertainty and fear, the following can only be applied if and only if you’ve first reached out to...
The Value of Being Sales-Curious
In every problem, there is an opportunity.
It’s been interesting to watch how businesses have reacted to this crisis. While the majority have...
How to Keep Concise and Keep Attention
Now more than ever we are bombarded with information. Whether you’re binge watching news to learn the latest on Covid-19, or binge watching Netflix...
A Better Message to Send Your Customers
It’s important to note that while we are all concerned and scared about our business, our clients are, too. Kelly and I are here...