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The term, “Vertical Market” is used to define categories of prospects, such as banks, hospitals, colleges, restaurants, construction, and so on. The thinking is...

In this series about the marketing basics for printing companies, we’ve covered a lot of ground, including developing your value proposition and vision, finding...

Email is one of the oldest of internet technologies and still one of the most effective as a marketing tool. The reasons are many...

Marketing these days is driven by technology. By some accounts there are at least 7,000 marketing tech products out there that can help you...

Today’s inkjet technologies promise efficient production at the speed of light with print quality that gets better and better every day. But how do...

As an inkjet printing company, your search for new customers needs to be pretty specific. Your prospects should be using printed materials, of course...

In a previous blog, we detailed the wealth of competitive intelligence that is available to aid your marketing efforts, such as...

You did it!

You worked and worked and worked. Phone call after phone call after postcard after drop-by after email after social media stalking…and...

What if you knew that your success during a sales presentation on digital/inkjet printing was predetermined? That is, what if it was the steps...

Years ago, a print company in Vancouver bought one of the first black-and-white digital print pieces of equipment. It was a big deal. The...

As a marketing professional you’re always looking for ways to retain and up-sell the customers you have, find prospective new customers, and break into...

"Who buys your digital/inkjet print?" If there was one question that we would eliminate from your sales portfolio of opening lines, it would be...