Join in the community forum! The thINK blog is a place for community members to share their opinions, best practices, successes, and challenges. Add your comments to the blogs published here or write a blog and we’ll post it for you.
There is never a bad time to plant a seed…even in the winter.
Let’s say you’re walking through Home Depot in search of a new snowblower. Walking towards that department, you come across this odd-looking curved saw at the top of a long pole. You’ve never seen such a thing and you ask a local clerk what it’s used for. Come to find out, this is the kind of thing used to trim the branches well above your head. In fact, it telescopes up to over 20 feet. “Cool,” you think, and you continue your journey.
Roughly a year later, a windstorm comes through and damages the trees in your yard. Surveying the mess, you realize most of what needs to be cut is out of your reach. That’s when you remember your trip to Home Depot and that funny-looking tool with its unique capabilities. The seed that was planted has bloomed and brought you benefit.
Just like harvesting a garden, harvesting your inkjet printing sales can only happen if you plant seeds. Now is the time to throw some seed down.
Talk to your existing customers about your print capabilities. This is your low-lying fruit. Educate them on what your company is capable of doing. Give examples. Tell stories. Share links. While you might not see any immediate growth, you’ve just planted seeds for your future sales.
Just imagine what your sales would look like today had you planted more seeds 6 to 12 months ago. Likewise, just imagine what your sales could look like a year from now if you start planting now!
The Japanese have a proverb: “The best time to plant a tree was 20 years ago. The second best time is today.”
Bill Farquharson is a sales trainer for the graphic arts. He can be found at BillFarquharson.com
Kelly Mallozzi is a content creator for the graphic arts. She can be found at SuccessInPrint.net