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In today’s challenging new world where you and your customers are facing unique challenges, it’s so important it is to send the right marketing messages now, communicating empathy and stressing that your brand will be there for customers today and when the crisis is over. But this is also a time to rethink your entire value proposition, about what you stand for as a company. In many ways, marketing is based on the values you stand for. In this time of worldwide crisis, you might now reassess your company’s value proposition, to define yourself as a company going forward.   After COVID: What Is your value proposition? Let’s recap for a moment what a value proposition is. In short, it’s a statement about those benefits you bring to your customers that will help them in ways that are better than what other printers offer. Without such a statement, you’ll won’t be able to form the right messages about your product and service’s values. But here’s the thing: Your value proposition has be …

You want your business to be a success. You’ve already thought about key tactics to help gain new business and retain the business you already have—things like good website design, email blasts, social media posts, and so on. But have you stepped back a bit, and taken the time to examine the overarching strategies that will give these tactics the punch they require? Strategic planning is the process of gaining insights into your market. What are the trends that can affect your marketing ? How have you coped with those trends internally to meet them head-on? And what is your true market potential, in particular given an increasingly competitive landscape? Here we’ll take a brief look at the tools and resources you can use to develop a sound strategic plan, one that will establish a base for refocusing the tactics that can be most successful. External forces and your strategic plan Let’s first take a look at external forces that can have a big impact on how your strategic plan is …