SEARCH

Back in the early 1990s, “junk mail” was at its height, and many consumers were opening their printed direct mail over the trash can because so much of it was irrelevant or unnecessary. The desire to reduce clutter, increase convenience, and save the trees all contributed to a steep decline in bills, statements, and other types of direct mail particularly once digital entered the scene and made it possible to view all of these communications electronically. But today, e-mail spam messages are considerably more numerous than printed junk mail, and direct mail is most certainly the less cluttered channel, creating an opportunity for direct mail to cut through the clutter and get noticed.  Research from Keypoint Intelligence confirms that highly personalized and relevant printed applications can have an impact and prompt consumers to take action. In relation to digital marketing messages, direct mail was more likely to be reviewed before it was thrown out. Although 64% of consumer …

thINK Ahead 2021 will be unlike any prior thINK Ahead event. Designed exclusively for C-level, Presidents, VPs, and Owners in production inkjet print, thINK Ahead 2021 is an invitation-only event. Invited guests will experience unique networking and learning designed to specifically address the opportunities and challenges they face today, and gain the knowledge they need to guide the future success of their company.   …

thINK Ahead 2021 will be unlike any prior thINK Ahead event. Designed exclusively for C-level, Presidents, VPs, and Owners in production inkjet print, thINK Ahead 2021 is an invitation-only event. Invited guests will experience unique networking and learning designed to specifically address the opportunities and challenges they face today, and gain the knowledge they need to guide the future success of their company BOCA RATON, FL.,  June 1, 2021 – thINK, an independent community of Canon inkjet customers, today announced registration is open for invited thINK Ahead 2021 guests. Unlike any year prior, thINK Ahead 2021 will be exclusive to C-level, Presidents, VPs, and Owners in production inkjet print. To foster networking and learning in smaller groups, invited guests can select between two thINK Ahead waves: October 11-13 or October 13-15, 2021. “Due to the rapidly changing print industry, thINK Ahead 2021 has been designed to specifically address the opportunities and challenges of …

PrintMailPro is a full-service commercial printing, direct mail marketing, and statement processing provider located in Texas. After a merger in 2014, PrintMailPro expanded to serve both the Austin and Dallas/Ft. Worth areas. And a few years later, Shelley Hyde, Partner and Co-owner, was able to add versatility, full-color, and high-speed variable printing to PrintMailPro with the Canon ColorStream 3700. Although 2020 came with its share of challenges, PrintMailPro rose to the occasion. With the power of the ColorStream, the business worked with clients  to provide a high volume of election related notices and political mail, a pressing need during an election season that produced unprecedented voter turnout.   PrintMailPro at a glance PrintMailPro is big enough to handle large projects but small enough to give the type of personal attention that clients deserve. It’s a family-operated business, with Hyde and her brother working together as co-owners.  With their collaboration, …