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thINK is a major event, jam-packed with sessions, workshops, and opportunities to network. Those attending for the first time might look at the agenda and feel a bit overwhelmed by all the tracks and choices. Even if you’ve attended thINK in the past, the conference grows so much from year to year that there’s always something new and exciting to take advantage of. Take it from a thINK veteran: it’s good to go in with a plan. Here’s my advice if you want to make the most of thINK 2018. Don’t skip breakfast. Yes, my first piece of advice is about food. You’ll understand once you’ve experienced breakfast at thINK for yourself. We’re not talking some boring continental spread. This is a high-quality, full breakfast intended to energize attendees for the days ahead — picture eggs and bacon, excellent breads and pastries, and an array of fresh juices and coffee. Breakfast is included in your thINK experience, and it’s the perfect time to meet and mingle with fellow attendees, so skip room …

There are so many reasons to be excited about thINK 2018: the very first Inkjet Innovation Awards, more expert session speakers than ever before, new ways to connect with fellow attendees via Klik, and the list goes on. At the top of that list for me are the keynotes. Like you, I count on thINK for inspiration, and this year’s keynote speakers will certainly deliver. General Session Keynote: Ted Rubin To get an idea of Ted Rubin’s driving philosophies, all you have to do is take a look at his Twitter profile. His feed is encouraging, energetic, and — most importantly — powered by connection. He’s built his 500k+ following by enthusiastically advocating for more relationship building in business. In fact, he coined the term Return on Relationship™ (#RonR) as a shorthand for the benefits he’s seen from focusing less on customer acquisition and more on community building. Ted has proven his people-centric method at companies like e.l.f. Cosmetics, where he was CMO from 2008-2010 and …

thINK 2018 is fast approaching. Two inspiring keynote speakers will be there. Read on to find out who they are and get to know them. …

Here’s another thINK 2018 panel discussion you won’t want to miss, especially if you’re in the book printing arena or looking for niche opportunities there. Marco Boer from IT Strategies will moderate this session and he has a lot of information to share about  where the market is today, and the opportunities Inkjet presents for book printers. He says book printing is stable in North American market with modest growth. However, there is pressure on margins and even bigger operations are having to move faster to survive. The ones who find themselves still printing offset are becoming less profitable. As big companies standardize on size and drive down margins in trade books, smaller, more nimble companies can pick up full-color work in other areas of the book printing world.  Hear it from the Book Printers You’ll also hear from three diverse companies as they share the challenges and rewards of their move to production inkjet book printing with the Océ VarioPrint i-series sheetfed …

Often overlooked when juggling all the dos and don’ts of selling inkjet’s value to your clients— your print sample kit. Print samples that tell a story by pairing the print solution with a functional story differentiates you from your competitors. Further, story-telling print samples give your sales reps stronger talking points when engaging with prospects and existing customers. In my role at Keypoint Intelligence, I’m on the road visiting printing companies of all sizes and flavors to talk about workflow. As part of our assessments though, often the conversation flows into sales and business development topics too (it’s all part of knowing the big picture!) and in most cases, we discover that most sales people have outdated or boring print samples to share if they are carrying any at all! In some cases, they have some vendor-provided technical samples to show off print resolution and image quality, but nothing that tells a story that will intrigue their clients. In other cases, the …