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Today’s enterprise priorities are strongly propelled by improving customer experience (CX). According to recent research from InfoTrends, about 80% of enterprises have a CX strategy in place, but only 67% say they have the right technology to properly execute on it. CX involves of all parts of a business, from sales and marketing to operations and customer service. Businesses are challenged with taking a cohesive approach that unites individual engagements across the entire customer journey. When enterprise executives were asked about their biggest challenge to improving CX, the top responses included developing the right strategy, dealing with legacy systems, and using benchmarks to improve operations. Figure 1: What is the top challenge that your organization faces relative to improving customer experience?   The CCM technology space has seen major innovations in recent years focusing on digital experiences, mobile enablement, and consumer empowerment. These all are critical aspects …

Embracing change, focusing on our customers, standardizing our processes, and investing in new technologies like inkjet have been a big part of our success here at PCI Group . We serve the healthcare, financial, utility, telecom, and collection industries, so you can imagine what our customers value most: security, compliance, and accuracy. We are a compliance transactional mailer. Our only focus is to deliver highly compliant, ultra-secure transactional communication solutions for businesses where security of customer-centric data is critical, precision and accuracy are crucial, and compliance is a must.   I like to compare PCI Group to an ice cream shop that sells 150 flavors of vanilla; clients can get anything they want, as long as it’s printed on 20 or 24 lb. paper, either an 8.5 x 11 or an 8.5 x 14 sheet, and inserted into a #10, 6x9, or 9 x 12 envelope. These limited options mitigate risk and ensure end-to-end integrity. This approach has led us to embrace the changes that were …

2018 marked the very first thINK Inkjet Innovation Awards, and this year’s ceremony certainly won’t be the last. We can’t wait to see the inspired projects and processes you come up with over the coming months, and we’re looking forward to celebrating even more creativity and thought leadership in 2019. If you were one of the many who marveled at the 2018 Inkjet Innovation Award winners, you may be wondering what it takes to earn one of these awards yourself. Perhaps you even thought about entering the running this year but were stumped over the Winnovation criteria. Well, there’s plenty to be learned from this year’s entries, so take some notes and start thinking about how you can best demonstrate your own ingenuity. Here are three lessons we’ve taken from our 2018 submissions that might spark your imagination as you start planning your entry for the 2019 Inkjet Innovation Awards! Lesson 1: Your submission doesn't need to be flashy. We saw so many truly beautiful submissions to the …

Personalized video marketing is an innovative strategy that can be used to engage consumers. Empowered by the digital revolution, organizations can, for the first time, reliably reach their consumer base with personalized video advertisements—whether they are delivered via smartphone, PC, laptop, tablet, or video game console. But it is important to remember that not all personalized video content is created equal—if it were, every company on the globe would be implementing it. To get personalized video right, today’s businesses must follow three basic rules. The first is minimizing any breaks or inconsistencies in the consumer journey. The second and third, which will be covered in this blog post, are platform agnosticism and video runtime. The Advantages of Being Platform-Agnostic It is common knowledge that demographic factors like age and gender can have a profound impact on consumers’ behavior patterns. This is one of the primary reasons that words like “Millennial” exist. When …