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You can’t sell your print services if you’re not clear on the folks you want to sell to. If getting to know your target market sounds pretty obvious, it’s amazing how few companies take the time to really do it. Yes, they may have determined their services and advantages in the marketplace, (as described in our previous blog) , but they often don’t have a clear idea of how their unique value proposition can solve problems for each of their ideal customers. Here’s a hint: It’s not about you. The Target Marketing article, “ PVC: The 3 Secrets of Storytelling for Brand Marketing Success ,” lays this out clearly: “One of the most common mistakes of content marketing is to focus on yourself and your company. That is just not that compelling to most consumers.” In this blog, we’ll look at how you can shift your attention to the “types” of people you’re marketing to—called “personas” in marketing-speak—and develop a way to tell stories specific to each of them. Honing in on the right …

As a new year begins, print service providers (PSPs) are looking ahead to see exactly how print technology will evolve in the near future. Due to careful planning, many providers are in a position to take full advantage of these production improvement opportunities. However, since innovation is constantly occurring on multiple fronts, organizations may feel overwhelmed tracking every possible improvement that can add to their profit margins. As part of our beginning-of-year services, Keypoint Intelligence – InfoTrends (InfoTrends) has chronicled a list of upcoming hardware and software innovations expected to impact the print industry in 2019. As these trends tend to build and continue year-to-year, expect to see some highlights that may have been mentioned in previous reports. For those looking for internal innovation, InfoTrends recognizes that sales and marketing initiatives are also a vital aspect of business development. These are covered in our “ Business Development Strategies …

This is the first entry in a new thINK blog series on best marketing practices for print service providers, which will offer suggestions on how to establish, refine, and perfect a comprehensive marketing plan as a way to grow your customers, pages, revenue and profit. --- In the beloved baseball movie, “Field of Dreams,” simply building a baseball field in the middle of a cornfield might attract all sorts of interest—paraphrased as, “If you build it they will come.” That may be true in Hollywood, but for a business there’s still lots of work to do in order to get the word out on your products and services. For printing companies in particular, mastering the ins and outs of marketing is critical in today’s fast-changing world. You may have the best people, equipment, solutions and production quality in your shop, but establishing a strong brand and building a comprehensive marketing plan is crucial in growing your customers, pages, revenue and profit. An important initial step toward …

DMS ink is a minority and woman-owned certified business serving clients nationally. Our unique capabilities are sought by a wide range of businesses from healthcare, financial, retail, political, energy, automotive, non-profits, and many others that require full project management of design, material acquisitions, complex data programming, variable content, printing, fulfillment, and mailing services. Contact: Christine Soward 888 Dayton Street Yellow Springs, OH 45387 937-222-5056 christine.soward@dmsink.us …

Canon partner Keypoint Intelligence — InfoTrends is constantly monitoring the inkjet market, analyzing trends, and using their research to provide insights into the areas of growth we should all be watching. Their recent publication Inkjet Applications Matter! aggregates their research on high-speed inkjet printing in commercial print markets. The takeaway: seven major application opportunities for printers in 2019. For each highlighted application, Keypoint Intelligence — InfoTrends has included reasons for moving to inkjet and the main benefits of doing so, as well as onboarding recommendations for adding that application to an inkjet portfolio. They also give each application an “inkjet suitability rating” to help Canon customers compare application possibilities.   The top inkjet applications covered in the guide are: Transactional Direct Mail Magalog and Catalog Books Magazines General Commercial Printing Packaging If you are considering expanding to new applications in 2019, …