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Blog Entry
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In today’s digital age, online engagement requires a more personal approach than in the past. Online marketing used to be about creating marketing campaigns comprised of ad banners, search terms and mass email sends. Times have changed and with it technologies that hamper those marketing efforts. The amount of people worldwide using ad blockers has increased 41 percent year over year , and emails are opened less frequently as they are increasingly flagged as spam by email providers, or people swipe them into the trash before looking at them. So how does one go about digital marketing in this new day and age? How do you target a consumer who is engaged digitally, but is ever more immune from digital marketing? We asked those same questions, and our answer was to look to the past and adapt it to the future, with Programmatic Direct Mail®. Digital printing for direct mail has been around for a while, but it lacks the timeliness and relevancy that email and ad banners provide. However, …
Member Page
Excerpt of Content:
Get exclusive access to of all the thINK event sessions - including thINK 2015 thINK 2016, thINK 2017, thINK 2018 and thINK Ahead 2019. You’ll find presentations and case studies from thINK members and inkjet experts on topics ranging from selling inkjet to color management and managing data to media options. …
Member Page
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In this special marketing section, you'll find tools you can use to market your own business and strengthen your own marketing messages. Look for marketing how-to guides, customizable campaign templates, downloadable InDesign files, and sharable content for newsletters. …
Newsletter
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Personalized calendars are turning up profits for pii PepplePost is tying personalized print to online behavior High-speed inkjet relieves pain points at Pinnacle Data Systems Core Publishing Solutions is looking to ramp up New papers meeting inkjet demand …