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thINK 2018 will be here before you know it. This year, we’ll have more than 20 sessions with something for everyone – whether you’re working in commercial print, transactional, direct mail, publishing, or in-plant. New this year are hands-on workshops in a longer 1½ -hour format for deep dives into paper, color management, workflow, sales, or marketing. Here’s a sneak peek at some of the sessions you can expect across the three tracks: Inkjet Innovations, Workflow Innovations, and Innovate for Page & Revenue Growth. Commercial Success: Leveraging Inkjet to Create New Applications, Revenue Streams Production inkjet printing technology is poised to overtake toner-based digital and conventional offset printing output for commercial print production. In this session you’ll hear commercial printers’ first-hand accounts of how the installation of sheetfed and continuous-feed color inkjet presses are driving their commercial printing businesses forward. They’ll talk specifically about …

Updated March, 2025 Overview thINK Forum ("thINK" or "we", "us", "our") is committed to protecting the privacy and security of the personal information we receive or collect from you.  We also believe in transparency and are committed to informing you about how we treat your personal information.   thINK Forum has prepared this Privacy Policy (the "Policy"), and any documents referenced therein, to inform you ("you", "your" or "user") of our practices regarding personal information that we collect, use, and share regarding our website or mobile applications provided by and on behalf of thINK Forum.  The Policy also describes certain rights and options that you have with regard to your personal information. This Policy covers all personal information collected through thINKforum.com (the "Website"), thINK Connect (the "App") and through the provision of services to you. We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be …

This document was updated on June 12, 2018     TEMPLATE COOKIES AND SIMILAR TECHNOLOGIES POLICY thINK Forum (also referred to as "we", "us", and "our") respects the online privacy of its members and other visitors ("you") to www.thinkforum.com (the "Website").   This Cookies and Similar Technologies Policy (the " Policy") describes the information we collect through the use of cookies and similar technologies, how and why we use cookies and similar technologies, how our third party business partners use cookies and similar technologies, and ways you can opt out of using cookies and similar technologies.  Our Privacy Policy, of which this Policy is part, is available at https://www.thinkforum.com/online-privacy-policy, and provides further information about our privacy practices. WHAT IS A COOKIE? A "cookie" is a small file created by a web server that can be stored on a user's device for use either during a particular ("session" cookie) or future ("persistent" cookie) browsing …

If I had to give advice to others who are implementing inkjet, I’d say plan for change!  Back in 2009, we bought our first inkjet press – and boy have we learned a lot since then. Our transition to inkjet started with our company leadership. Taylor Corporation is always looking to be in front of emerging technology. Moving away from warehousing customer collateral was also a significant factor.  Today, we have a fleet of seven across our Arden Hills and Ft. Worth locations, including five Océ ColorStreams and two Océ VarioPrint i300s. We are heavily steeped in Canon technology, including PRISMA. While we researched other vendors, Canon offered the best partnership for our fleet. Change is always the hardest part of a transition like this. We had little idea how to set up workflows to support the full-color digital press, and we didn’t have any color management in place at the time. However, having executive sponsorship made it easier to drive all the collateral things we needed to do …

Whether you (or your clients) are marketing your products and services to Baby Boomers, Gen-Xers, Millennials, or Generation Z, understanding customers’ channel preferences and behaviors is key to success. Generational preferences about e-mail vs. direct mail, online engagement, mobile usage, and general buying habits should be at the core of all marketing communication strategies. Here’s a quick breakdown to help you navigate the communication landscape across the generational divides.  Generation Z (Born after 1995) Gen Z’ers have never known life without the Internet. For these true digital natives, mobile devices are a life essential. On average, Generation Z consumers spend about 2 hours and 38 minutes  each day on social media, where they are researching new products (85% use YouTube for this!) and making observations that will ultimately influence their shopping behaviors online and in-store. In fact, 8 out of 10 Gen Z individuals report that social media can convince them to …