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Personalized video marketing is an innovative strategy that can be used to engage consumers. Empowered by the digital revolution, organizations can, for the first time, reliably reach their consumer base with personalized video advertisements—whether they are delivered via smartphone, PC, laptop, tablet, or video game console. But it is important to remember that not all personalized video content is created equal—if it were, every company on the globe would be implementing it. To get personalized video right, today’s businesses must follow three basic rules. The first is minimizing any breaks or inconsistencies in the consumer journey. The second and third, which will be covered in this blog post, are platform agnosticism and video runtime. The Advantages of Being Platform-Agnostic It is common knowledge that demographic factors like age and gender can have a profound impact on consumers’ behavior patterns. This is one of the primary reasons that words like “Millennial” exist. When …

True inkjet innovators use the revolutionary technology of inkjet to transform their business, deliver results for customers, and shape our industry. For the first time at thINK 2018, the Inkjet Innovation Awards recognized the forward-thinking creativity of these leaders in our community, and I’m proud to again celebrate those winners here on thINKForum.com. There’s inspiration to be found in all 28 Inkjet Innovation Award submissions. Learn how each category winner innovated, then peruse the gallery of submissions below. It’s never too early to start dreaming up your own entry to the 2019 Inkjet Innovation Awards! Business Effectiveness (tied) Digital Cell Environment for Faster Newsletter Turnarounds Core Publishing Solutions Core Publishing Solutions (CPS) produces weekly newsletters for a number of customers. These require quick turnarounds, and the production path used to include several steps that are unnecessary with inkjet. By moving these newsletters from conventional offset …

thINK 2018 brought more than 600 people together this year. The three-day event hosted over 25 educational sessions, plus workshops, networking opportunities, keynote speakers, and special events. It also held the first Inkjet Innovation Awards. Read on to hear more about the sessions, the winners, and all things thINK 2018. …

Every year, thINK gets better. I wasn’t sure if it would be possible to top last year’s event, but countless attendees told me last Thursday and Friday that this was without a doubt the best thINK yet. I might be biased, but I have to say I agree! From the inspiring keynotes to the authentic connections forged over shared meals, there were some particularly valuable takeaways to be found at thINK 2018. Here are my personal highlights:   Hands-On Learning at Deep-Dive Workshops This was the first year we offered workshops at thINK: hands-on sessions where attendees could roll up their sleeves and give new ideas a try in real time. For most people, learning by doing is more effective than listening to a lecture, so our goal was to provide several interactive options. As a result, this was the most hands-on thINK yet and attendees walked away with true action plans. For example, those who attended the workshop Cutting Through the Noise to Reach Your Customers received 90 minutes of live …

There is widespread agreement that automating your inkjet production workflow has numerous benefits. Automation reduces errors and lets you do more with fewer resources. It supports increased throughput, allows you to make better use of your equipment, and gives you the tools and foundation to take on more work.  All of this impacts your bottom line and can lead to increased profits, so automating your workflow appears to be a no-brainer. However, no service provider starts out with a clean slate. You undoubtedly have equipment, systems, software, and processes that have evolved over time. If you’re purchasing a new inkjet press, you will want to consider implementing an inkjet-centric workflow. At the same time, it’s not expedient or efficient to have multiple workflow solutions for different equipment. It’s highly unlikely that you can eliminate or phase out anything that is still working; particularly if it represents a significant financial investment. Automated production doesn’t …