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This is the first entry in a new thINK blog series on best marketing practices for print service providers, which will offer suggestions on how to establish, refine, and perfect a comprehensive marketing plan as a way to grow your customers, pages, revenue and profit. --- In the beloved baseball movie, “Field of Dreams,” simply building a baseball field in the middle of a cornfield might attract all sorts of interest—paraphrased as, “If you build it they will come.” That may be true in Hollywood, but for a business there’s still lots of work to do in order to get the word out on your products and services. For printing companies in particular, mastering the ins and outs of marketing is critical in today’s fast-changing world. You may have the best people, equipment, solutions and production quality in your shop, but establishing a strong brand and building a comprehensive marketing plan is crucial in growing your customers, pages, revenue and profit. An important initial step toward …

DMS ink is a minority and woman-owned certified business serving clients nationally. Our unique capabilities are sought by a wide range of businesses from healthcare, financial, retail, political, energy, automotive, non-profits, and many others that require full project management of design, material acquisitions, complex data programming, variable content, printing, fulfillment, and mailing services. Contact: Christine Soward 888 Dayton Street Yellow Springs, OH 45387 937-222-5056 christine.soward@dmsink.us …

Canon partner Keypoint Intelligence — InfoTrends is constantly monitoring the inkjet market, analyzing trends, and using their research to provide insights into the areas of growth we should all be watching. Their recent publication Inkjet Applications Matter! aggregates their research on high-speed inkjet printing in commercial print markets. The takeaway: seven major application opportunities for printers in 2019. For each highlighted application, Keypoint Intelligence — InfoTrends has included reasons for moving to inkjet and the main benefits of doing so, as well as onboarding recommendations for adding that application to an inkjet portfolio. They also give each application an “inkjet suitability rating” to help Canon customers compare application possibilities.   The top inkjet applications covered in the guide are: Transactional Direct Mail Magalog and Catalog Books Magazines General Commercial Printing Packaging If you are considering expanding to new applications in 2019, …

In its simplest terms, vertical marketing means tailoring an organization’s sales, products, and marketing efforts to a specific industry. This specialization allows you to focus your marketing efforts and production resources so that they can have the greatest impact. Targeting vertical markets is an important strategy for driving sales and efficiently using resources. In fact, as highlighted in the Keypoint Intelligence - InfoTrends’ study, Winning in an Evolving Print Market, 63% of Print Service Providers (PSPs) demonstrating high growth have a vertical market focus. While this type of focused marketing offers many benefits to print service providers, vertical marketing is not always an easy task. It challenges organizations to change. For PSPs to find success requires them to focus on the best industries to target for their capabilities and a strong commitment by their leadership. As you are developing your next strategy, consider these five benefits of vertical:  More effective …

The thINK board recently met in Boca Raton, Florida, and this particular quarterly meeting was an eventful one. First, we began planning for thINK 2019. We discussed this year’s event, reviewed all the feedback we received from attendees, and came up with ideas to make thINK even better next year. Plus, we settled on dates! Mark your calendars: the next thINK event will be September 16-18, 2019. Another big decision we made at this board meeting was to add a new board member. I am pleased to announce the addition of Sheri Jammallo to the thINK board. Sheri is the Sr. Advisor, Marketing at Canon and joins the thINK board as our Executive Program Liason. You might not know this, but Sheri’s actually been making crucial behind-the-scenes contributions to thINK all along. Since the first thINK conference, she has defined the sessions, booked the speakers, and set the agenda. The relationships that Sheri develops with thINK partners and presenters are invaluable. Speaking for the entire …