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The thINK Ahead annual in-person event will be held in two waves in 2021: October 11-13 and October 13-15. Attendees will experience unique networking and learning opportunities in small groups with deep-dive educational sessions at the Boca Raton Resort Beach Club, as well as a special keynote and product and partner demos live on-site at the Canon Customer Innovation Center. …

Chris Casey Senior VP of Sales and Marketing Creative Digital Printing (CDI) After working for CJK Printing in Cincinnati, Ohio for over two decades, Chris Casey made a cross-country move to Las Vegas to join his brother at Creative Digital Printing (CDI). CDI Printing utilizes a number of presses and just recently installed the varioPRINT i-series+. With the challenges 2020 brought, CDI Printing rose to the occasion by adapting to rapidly changing customer needs. With a wealth of experience and a passion for print, the company is dedicated to creating high quality books, catalogues, magazines, and more unique products. We sat down with Chris to talk about his experience with inkjet and the printing industry.   Tell me about your background and experience with inkjet.   After starting my printing career in 1986 while in college, I worked with CJK Printing in Cincinnati from 1997-2020. I held many different positions there and ended up as the VP for Sales and Marketing from 2017-2020. …

There’s one communication mistake that can single handedly derail your entire effort. Even if you; deliver your message, keep concise and connect with the audience, none of your hard work will matter, if you don’t wrap things up! You need to tell your audience what you want them to do with the information they’ve just heard. Remind them again why your message should matter to them. Don’t assume that just because you’re done, people will walk away remembering what you want them to remember. You need to check back in to ensure you’re on the same page, and that your message was understood correctly.  The problem is, most people miss major opportunities to circle back, redeliver their message and wrap things up effectively.  So here’s how to find the opportunity in common communication scenarios  you’ll most likely face.  The end of a presentation :  What happens if you’re done presenting, you ask, “Any questions?”… and….crickets. No one engages. What do you do? Well, the number one thing …

If you look up the definition of “memorable” in the dictionary it says: “Worth remembering, notable, interesting…” Most people want their message to stand out and be memorable, notable and interesting, but few people know how to do that well. So what makes something worth remembering? How can you ensure that your clients, your colleagues or your audience walk away truly remembering what you said? Here are 4 rules to ensure your message makes an indelible mark! We Remember What We Hear Most Often:  Repetition leads to recognition. The more we hear something, the more it sticks with us. For example, why is it that you can most likely remember lines to movies you haven’t seen in a decade, but you can’t remember what you ate for dinner two nights ago? That’s because by watching movies over and over again, the lines start to stick. We hear the dialogue enough that we remember them. The same thing goes for your messages. The more we hear a message, the more we’ll remember it. So repeat your …

As one of the largest direct mail and marketing service companies in the country, Access Direct produces and mails more than a billion pieces of direct mail and transactional mail each year. Our high production benefits all of our customers by maximizing postal discounts. But it’s our commitment to innovative thinking that allows us to continually exceed our customers’ quality, turnaround and capacity needs.  Leaders in the financial services, publishing, communications, retail and fundraising industries count on Access Direct for all their direct mail, transactional mail and electronic bill presentation. Our expertise in database management, print production, postal optimization, personalization and mailing helps you keep your costs down and their messages heard. Contact: 91 Executive Blvd.  Farmingdale, NY 11735 (+1) 631-420-0770 |  (+1) 631-420-1647 …