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The marketplace is changing, inkjet technology continues to improve, and there are new print opportunities that can help you succeed. Here at Domtar, we know how you can take advantage of inkjet. Direct Mail’s Impact Digital media isn’t going anywhere, yet there is a growing opportunity for print, especially in the market of promotional direct mail. There’s a misconception that you can only reach newer generations through digital channels, but the reality is, printed communications resonate well with everyone — especially direct mail. Yes, people are more glued to technology than ever before but they’re also tiring of their devices at a fast rate. The average daily time spent with digital media is close to 7.5 hours per day and the number of emails, webinars, and virtual events has exploded causing 80% of target audiences to be fatigued by digital and virtual engagement efforts, according to a report by Sendoso. For many, life has become monotonous and print is an excellent way to …

The thINK Ahead annual in-person event was held in two waves in 2021: October 11-13 and October 13-15. thINK Ahead offered attendees networking and learning opportunities in small groups with deep-dive educational sessions at the Boca Raton Resort Beach Club, as well as a special keynote and product and partner demos live on-site at the Canon Customer Innovation Center.   …

By Adam Armstrong, Product Manager, Crawford Technologies Your customers want to focus on offering their end-user customers the ultimate customer experience. They want to deliver communication to their users when they need it, how they need it and in the channel they demand. As an outsource provider, can you buy a fully featured customer communication delivery platform from a software vendor? Before I answer that, let’s define what a “Customer Communication Delivery Platform” is and why it is important. As a service provider, you offer a service to your customers. It is no longer 1990 and your customer isn’t picking up their desk phone every time they have a question or request, so, as a BPO or PSP, you need to provide your clients with a Customer Communication Delivery Platform (CCDP) or a web portal for interacting with you and your services.  Many times, the features and services you offer your clients, your value-add and your competitive advantage is linked to how easy your CCDP …