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Deborah Corn presented 5 ways to get in the customer’s door and stay there. This informative and entertaining session described how print buyers think, consider potential printing partners, and make decisions on who wins the business.  A variety of effective approaches were discussed, including what common errors to avoid, and real-life anecdotes on what worked. Deborah is especially gifted at eliciting questions and input from her audience, plus has a large customer and industry audience from which to draw current and relevant data. Did you miss it? View the recorded session .   Understanding the priorities of print buyers are critical to stand out from your competition in offering print services. But these priorities can be surprising, and may not match your approach to potential customers.   View the recorded session to hear the responses to these and other questions: Do you know what print buyers want? What do 100 senior level advertising and marketing buyers consider most …

Did you miss the PRISMAproduction panel discussion at thINK 2016?  Read a summary below and view the recorded session on the Resource Center of this website, under “Event Presentations.  Lisa Weese, Sr. Manager, Marketing, Product Marketing Bill LaRoss, Software Sales Manager Mark Moomjian, Solutions Engineering Advisor Jane Nerf, Sr. Product Marketing Specialist What IS PRISMAproduction?  What can it do for you?  Are you utilizing it to its fullest potential? When considering any workflow management software you need to consider the key business challenges and/or obstacles that are preventing your business from evolving. The challenges that many print service providers face today range from faster turnaround times and shorter run lengths, to increased job complexity and rendering.  They may also include pressure to generate new revenues from higher-margins, value-added services, or implementing streamlined workflows for greater efficiency and cost reduction.    This session …

There is much excitement around the recent announcement for the third annual thINK Conference, to be held at the Boca Raton Resort & Club, October 9-11, 2017.  thINK, established as the largest inkjet user event in the world, will bring together more than 400 production print professionals, analysts, partners and press at the third annual conference. Registered thINK members will receive more information and registration details in the months to come.  While the thINK community is known best for the annual interactive, educational thINK conference, thINK extends beyond the conference to facilitate inkjet education year round. Are you tapping into the resources available to you as a thINK member? Recent inkjet education and resources made available to thINK members include: Inkjet Paper Selector: thINK members can now easily find the right paper for the job with the new Paper Selector tool on thINKforum.com. Members simply select their inkjet press and narrow their search to the right …

About a decade ago, after years of steady growth, Brianne Baggetta Noonan, president of Albany, N.Y.-based The Mailworks, had a revelation: How can you market your product to new customers if you’re outsourcing your work and you’re not passionate about it? At the time, the company was receiving 60-70% of its work via outsourcing from print brokers or offset printers. But Baggetta Noonan wanted to bring work in-house to set them apart from their competition. She knew that if they wanted to grow their business, they couldn’t continue to outsource all of their work to offset printers, but she also knew that they wouldn’t be able to add offset capabilities in-house. That is when The Mailworks installed its first color digital press transitioning from a letter shop to a direct mail marketing firm. Since 2012, the company has seen 100% growth, attributed to new technology and services as well as the acquisition of FS marketing, an Albany-based company offering complete marketing solutions …

One of the greatest selling points that Access Direct Systems of Farmingdale, N.Y., has to offer is its acute sense of – and proficiency in handling – data, as well as the potential value it offers direct mail clients. That is not very surprising to hear, as the 550-employee firm produces more than one billion direct marketing and transactional mail pieces per year from three production facilities on Long Island. The company supplies a full range of print and mail capabilities, from highly personalized digital printing and packaging segmentation, to data receipt and conversion, list hygiene, document creation/archiving, inserting and commingling. Access Direct Systems caters to markets including financial and banking companies, insurance firms, publishers, ad agencies, retailers and Fortune 1000 businesses. An immutable fact drives the mail industry – response rates can easily be triggered via the acute use of data, not to mention personalization and color. When combined, they become …