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“Situational Selling”* is a term we use to describe opportunities for inkjet printing that come and go every year. This is another in a...

The coordination between marketing and sales has never been more important, and is particularly critical at the bottom of the sales funnel when both...

The worst question you can ask someone close to you is, “What  do you want for your birthday?” This also applies to choosing a...

We are coming up on a magical time of year. The weather is turning colder, the holidays are approaching and, it’s beginning to look...

Search engine optimization (SEO from now on) is usually thought of as attracting eyeballs to your website at the top of the sales funnel...

Most of us work well in a chaotic environment. We thrive off of the uncertainty and excitement of jumping from one task to another...

Your website is your window to the world. Your social postings and blogs let people know of your existence, and attract them to your...

You’ve talked about Inkjet with a client or prospect. So, now what?

As you have heard us say in these tips and in other...

Hey Kelly, I Have a Question…

Bill: Hey Kelly, right off the top of your head, can you give me two sources for inkjet...

Content marketing is your friend. You can attract attention and interest via your blogs, social posts, and other forms of information, but a different...

There is never a bad time to plant a seed…even in the winter.

Let’s say you’re walking through Home Depot in search of a...

If people in marketing are being honest, a big percentage of their job is guesswork. Done by the book, customer profiling and focus groups...