Blog

Join in the community forum! The thINK blog is a place for community member to share their opinions, best practices, successes, and challenges. Add your comments to the blogs published here or write a blog and we’ll post it for you.

The Inkjet Print Sales Cycle

Submitted by Bill Farquharson and Kelly Mallozzi on October 10, 2019

It's springtime, finally.

All winter long you have waited for the opportunity to plant your garden and your first thought this morning was, "Today's the day!" So, you drag a shovel in a straight line across the soil, carefully drop in seeds, replace the dirt, add some water, and voilà, you are done. Replacing the shovel in the garage, you return to the garden to look at your work. Nothing has happened and you frown. You were hoping for more.

Read More

Managing The Digital Marketing Culture Shift

Submitted by Christopher Hosford on September 27, 2019

In this blog series on developing a strong marketing plan for your company, we’ve most recently covered assembling a strategic marketing operations team, and the key personnel roles in modern digital marketing that you should consider filling.<

Read More

The Advantage of Workflow Automation

Submitted by HankMartin on September 12, 2019

Workflow automation is an important topic for all companies looking to get the most value from the color inkjet purchase or to help justify a purchase of color inkjet. Along with the increased capabilities inkjet offers, companies are seeing an increasing number of smaller, shorter turnaround job requests from their customers. Whether your company is large or small, there are many areas where an automated workflow can enhance your operations.    

Read More

The Essential Roles in Modern Digital Marketing

Submitted by Christopher Hosford on September 10, 2019

Digital marketing has dramatically changed the kinds of jobs necessary for a modern marketing operations team. It takes the right people to develop the strategy and processes to successfully promote your digital printing business, win new customers, and keep the ones you have. Whether your company experiences digital marketing success or failure will be determined by having the right people on your side.

Read More

The Work Behind the Workflow

Submitted by HarveyGross on September 3, 2019

A common theme underscores the major trends happening in customer communications. It’s output production workflow. Whether this is because of the steadily decreasing cost of hardware and software technology, the increasing regulatory requirements for privacy and audit or the increasing rate of mergers and acquisition in the print production space – it matters little. Output production workflow and process automation is on everyone’s mind.

Read More