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All winter long you have waited for the opportunity to plant your garden and your first thought this morning was, "Today's the day!" So, you drag a shovel in a straight line across the soil, carefully drop in seeds, replace the dirt, add some water, and voilà, you are done. Replacing the shovel in the garage, you return to the garden to look at your work. Nothing has happened and you frown. You were hoping for more.
In this blog series on developing a strong marketing plan for your company, we’ve most recently covered assembling a strategic marketing operations team, and the key personnel roles in modern digital marketing that you should consider filling.<
Workflow automation is an important topic for all companies looking to get the most value from the color inkjet purchase or to help justify a purchase of color inkjet. Along with the increased capabilities inkjet offers, companies are seeing an increasing number of smaller, shorter turnaround job requests from their customers. Whether your company is large or small, there are many areas where an automated workflow can enhance your operations.
Digital marketing has dramatically changed the kinds of jobs necessary for a modern marketing operations team. It takes the right people to develop the strategy and processes to successfully promote your digital printing business, win new customers, and keep the ones you have. Whether your company experiences digital marketing success or failure will be determined by having the right people on your side.
A common theme underscores the major trends happening in customer communications. It’s output production workflow. Whether this is because of the steadily decreasing cost of hardware and software technology, the increasing regulatory requirements for privacy and audit or the increasing rate of mergers and acquisition in the print production space – it matters little. Output production workflow and process automation is on everyone’s mind.