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Using Demonstrations to Finalize the Deal
When a prospect is really engaged with your company and services, and is ready to become a customer, an essential way to get them...
The One Mistake That Is Sabotaging Your Communication
If you want to become a more confident communicator … don’t sabotage yourself with this one mistake:
Preparing your thoughts incorrectly.
Very few people...
Situational Selling: Other Opportunities
“Situational Selling”* is a term we use to describe opportunities for inkjet printing that come and go every year. This is another in a...
Want Your Audience to Like You? Do This!
How can you get someone to trust you, to like you, to be on your side and feel like you’re in the trenches together...
Situational Selling: Non-Profits
“Situational Selling”* is a term we use to describe opportunities for inkjet printing that come and go every year. This is another in a...
MQL, SAL, and SQL … Oh My!
The coordination between marketing and sales has never been more important, and is particularly critical at the bottom of the sales funnel when both...
You Should Already Know
The worst question you can ask someone close to you is, “What do you want for your birthday?” This also applies to choosing a...
It’s That Marketing Time of the Year
We are coming up on a magical time of year. The weather is turning colder, the holidays are approaching and, it’s beginning to look...
Search Engine Optimization That Builds Business
Search engine optimization (SEO from now on) is usually thought of as attracting eyeballs to your website at the top of the sales funnel...
Your Thanksgiving To Do List
Most of us work well in a chaotic environment. We thrive off of the uncertainty and excitement of jumping from one task to another...
Use Website Optimization for New Business Acquisition
Your website is your window to the world. Your social postings and blogs let people know of your existence, and attract them to your...
The Follow Up: Staying In Front of Your Prospects
You’ve talked about Inkjet with a client or prospect. So, now what?
As you have heard us say in these tips and in other...