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What makes someone buy what you’re selling?
Research says we need reasons to feel confident about our decisions to buy something. That goes for buying a product or buying into a...
A Closer Look at Project 360
Canon Solutions America is driven to help customers find inkjet success, and one new way they’re doing that is through Project 360. Launched in...
Put Your Best Foot Forward With A Great Website
In a previous blog, we delved into the makeup of the sales funnel—the essence of your marketing efforts—and ways to communicate specifically with...
Acquiring Prospects & Converting them to Customers
Marketing is the life’s blood of your business. Prospects must be found and—somehow—converted into customers. Fortunately there’s plenty of insight into how to do...
Why Your 3 Messages Are A Mistake
Anytime I do a media training I ask the same question. “How many
messages do you think you should have for your target audience?”...
I didn’t quit my job, I fired my company: Lessons to leaders on saving the best assets you didn’t know you had.
A few months ago, I asked a simple question – have you ever quit a job? The responses came in fast and furious –...
3 Tips to Capture Attention
Imagine you live in Maine. You see a headline on your phone that reads: “Bear
sighted in backyard.” You click on the story and...
Proactive Communicating
Do you ever feel like you just can’t get your point across? Have you ever kicked yourself after speaking with a client and wished...
Here's Why You're Not Selling More Inkjet Printing
This is the 12th of 12 blogs written for Canon on the subject of selling inkjet printing. In addition, we wrote for White Papers...
Mowing Lawns and Selling Inkjet Printing
"Son, I'd like you to mow the lawn today."
Uttering those words to a groggy teenage boy who was just waking up, you climb...
The Inkjet Print Sales Cycle
It's springtime, finally.
All winter long you have waited for the opportunity to plant your garden and your first thought this morning was, "Today's...
Managing The Digital Marketing Culture Shift
In this blog series on developing a strong marketing plan for your company, we’ve most recently covered assembling a strategic marketing operations team...