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How do you continue to communicate with clients while the world is turning upside down? Do you back off and give everyone space? Do you reach out even more to not sever ties?
The answer lies more in how you communicate. Now is the time to be more strategic and purposeful with your communication.
During these strange and scary days, you have time on your hands that you ordinarily wouldn’t. If Stephen Covey were writing this blog, he would tell you to, “Sharpen the saw.” That is, “Since you can’t sell, improve your selling skills.” He’s not writing this blog, but we will say it just the same.
Research says we need reasons to feel confident about our decisions to buy something. That goes for buying a product or buying into a concept or a message. When we feel confident about our decision there’s actually a neuron in the brain that fires up and triggers people to take action. This happens regardless of the amount of information we have, it’s based on the feeling of confidence.
Canon Solutions America is driven to help customers find inkjet success, and one new way they’re doing that is through Project 360. Launched in early 2019, Project 360 is designed to broaden the scope of services that customers receive when they purchase an inkjet press. Most customers already leverage Canon’s Professional Services Analysts and Advisors in the months immediately following installation, but Project 360 is intended to provide support further out — even several years later.
In a previous blog, we delved into the makeup of the sales funnel—the essence of your marketing efforts—and ways to communicate specifically with each stage of the customer’s journey. The top of the sales funnel, as I noted, means assessing new visitors to your website, who perhaps have searched for some particular product or need, or maybe viewed one of the blogs.
