thINK ACADEMY LIVE CLASS SCHEDULE

Understanding the need to grow one’s business is not a new proposition for today’s print executives. The fast pace of innovation in customer communication channels in both e-delivery and print have made it even more difficult to navigate one’s current business plan. In this live thINK Academy class, we will share the most recent research and forecasting data from print industry-recognized research firms to provide you with insight on how you can navigate the challenge of growing your revenues and client share of wallet.

• Apply key learnings of industry trends and Canon equipment value propositions to customer sales and management for business development 
• Evaluate current and adjacent strategic business opportunities 
• Assess how you can develop and market high value print applications

We are starting to hear a lot about the metaverse and Web 3.0. These technologies have the potential to transform the marketing industry, and brands are eager to jump in. As with any emerging media, growing pains are anticipated, and brands need to determine how their unique business needs translate into a metaverse strategy that’s anchored to a compelling consumer value exchange. Just as the internet has had a major impact on print service providers, Web 3.0 and the concepts surrounding the metaverse will have a similar impact over time. In this session, you will hear from industry experts and marketers about the implications of Web 3.0 and the metaverse. Topics include:

• Web 3.0 and the metaverse defined
• What marketers think about Web 3.0 and the metaverse with examples and applications
• The role that printers can play and future implications

As print runs get shorter and clients demand more personalization and versioning, print service providers are looking at transitioning work from traditional offset to digital. This session is going to explore the key considerations service providers need to think through as they make this transition. We will explore topics like color management, media, and linearization.  

Color Management: If you are transitioning to inkjet from an offset background, your operators are used to adjusting the color at the press, but inkjet does not have ink keys to make the color adjustment. Color management is performed upfront before the files are sent to the press. We'll discuss input and output profiling definition, linearization and media needs to optimize color.

The New Year is right around the corner and that means your customers are ready to start fresh. There is no better time to plant seeds for new ideas that keep you sticky in 2023 and beyond. 

In this session, presented by Deborah Corn, the Intergalactic Ambassador to the Printerverse at Print Media Centr, we will explore expanding your service menu to address customer convenience, develop repeatable programs, and create unique offerings that sell themselves. 

The mailbox is one of the most powerful destinations for messaging and engagement if you have a strategy in place and the right tools to execute. While everyone is focused on direct marketing to generate holiday sales, join Deborah Corn, the Intergalactic Ambassador to the Printeverse at Print Media Centr, to receive the gift of printspiration!