Continuing the data first approach to vertical markets, this session will take a look through the information and stats available on thINKForum.com about the financial industry to help you evaluate the opportunity for your business in this vertical.

Diving into a specific vertical, this session will discuss how to enter or gain more market share in the retail industry by giving you an overview of the industry, how to sell communications in retail, and how to address/understand the impact of COVID on the industry.

Join us in this session to begin the first steps to grow or strengthen vertical market approach by first understanding what is required to gather the data necessary, what the data looks like, and how to use to build a strategic plan.