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In this blog series on developing a strong marketing plan for your company, we’ve most recently covered assembling a strategic marketing operations team , and the key personnel roles in modern digital marketing that you should consider filling.   Let’s now turn to perhaps an unexpected aspect of all this: not your own expectations of the people you need, but rather to their expectations.   I don’t have to tell you that printers are very time-oriented. In many cases, you’re essentially a manufacturing operation. Printers think of themselves as engineers and manufacturers of print, not necessarily as marketers. But if you want to attract strong marketing talent, there may be a need to change your work environment. To attract the best and brightest, you may need to think less like a manufacturing company and more like a Silicon Valley high-tech company.   Some background on the changing landscape of today’s employees:   In a survey by recruitment company Robert Half Management Resources, …

Workflow automation is an important topic for all companies looking to get the most value from the color inkjet purchase or to help justify a purchase of color inkjet. Along with the increased capabilities inkjet offers, companies are seeing an increasing number of smaller, shorter turnaround job requests from their customers. Whether your company is large or small, there are many areas where an automated workflow can enhance your operations.     Internal IT teams are pulled in many directions. This can make it difficult to secure the necessary resources to implement the requirements of the various data touchpoints and servers required to connect technologies together in a workflow. This causes pushback on the business due to other overarching priorities that continually task their staff with the need to automate; considered a “nice to have but we don’t have the time or resources to implement.” This is where technologies available in the market today can benefit.  Various solutions …

FSSI is a WBE-certified document outsourcing company that helps businesses maximize their impact and strategic value through highly-customizable print-mail and electronic communication solutions. Serving the financial, insurance, healthcare, and other regulated industries, the company creates innovative solutions that help clients increase efficiency, save money, and communicate more effectively with their customers. Additionally, two locations – Santa Ana, CA and Coppell, TX – enable FSSI to process and deliver financial statements, invoices, and other time-critical documents for clients nationwide in its secure production facilities that include state-of-the-art equipment and highly-specialized, trained staff members. Contact: Heather Brunson 3300 South Fairview St. Santa Ana, CA 92704 714-436-3810 …

Digital marketing has dramatically changed the kinds of jobs necessary for a modern marketing operations team . It takes the right people to develop the strategy and processes to successfully promote your digital printing business, win new customers, and keep the ones you have. Whether your company experiences digital marketing success or failure will be determined by having the right people on your side. Sometimes a single employee can handle a couple of different marketing jobs, and you may already have people on staff who can handle one or more roles. Other times only a specialist will do. Let’s take a look at the essential digital marketing roles and the new and evolving skills necessary to get the job done.   Marketing leader. Whether you call him or her your chief marketing officer or some other title, it’s important to know what this job actually entails, which is developing overall marketing strategies. This person understands your business and marketing goals, identifies who …

thINK Ahead 2019 is at maximum capacity and sponsorships are sold out.  The annual inkjet user conference will take place in just 10 days in Boca Raton, Florida, September 16-18. Over 600 attendees will learn inkjet industry trends and best practices from 75 presenters (50 inkjet press customers and 25 industry analysts and experts) with a choice of 5 tracks and over 30 educational sessions. READ MORE …