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The January E-Newsletter highlights an opportunity to participate in a thINK Forum User Study, ways to participate in thINK Academy and thINK Academy online, and provides easy access to the latest industry whitepaper exclusively available to thINK members. …

Your Leads are All Around You Have you heard the saying, “Water water everywhere and not a drop to drink”? It’s an adaptation from Samuel Coleridge’s Ancient Mariner , a poem about a crew stuck in the doldrums or windless ocean and dying of thirst. And that’s how it can feel for salespeople sometimes. Here you are, millions of people, only a few keystrokes away, and for some reason, you are unable to connect and engage with them. And that’s where social selling comes in. If you ask ten people to define “Social Selling,” you’ll probably get ten different answers. This conundrum can make it difficult to understand what social selling  really  is and how you can use it effectively. So, let me make it easy for you. Social selling is about starting more sales conversations and expanding existing relationships . That’s it! Salespeople can use social media platforms to find, engage, and connect with potential customers to turn those connections into sales conversations. Of course, it’s …

The larger the organization, the more focused and targeted the messaging needs to be to truly resonate with potential customers. This is most certainly the case with CertaPro , a commercial painting company with more than 350 franchise locations across the United States, and specifically one of its Colorado-based franchisees who used variable data to create a hyper-targeted direct mail campaign.  To execute such a forward-thinking campaign, CertaPro partnered with global omni-channel communications, design, and innovation group IMS, Inc . to identify projects CertaPro completed in specific residential neighborhoods and create an interactive direct mail campaign targeted to nearby residents highlighting these projects.    These residents received custom direct mail pieces with personalized copy, unique offers, and references to CertaPro jobs completed nearest to the recipient’s home. In addition, each mailer featured a QR code that opened a special offer, contact information to …

Wild Onions , an annual literary publication from the Department of Humanities at Penn State College of Medicine, has a noble goal: to raise awareness for mental and physical wellness, treatment, and caregiving through creativity. With contributions of fiction, poetry, and art from community healthcare professionals and students, the magazine releases a themed issue every spring to highlight how narrative, verse, and visual art can provide powerful depictions of those struggling with health and wellness while also showcasing the healing and restorative powers of these art forms. A beloved fixture of the Penn State College of Medicine, the magazine also attracts national talent in both the literary and visual arts. However, the plot thickens with the printing technology Wild Onions had used in the past to print their yearly installment. Prior to the most recent issue, Penn State Health used a toner ink platform to produce the magazine. The lack of workflow flexibility with toner …