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The February  E-Newsletter highlights an opportunity to dig deeper into your social selling game with new live thINK Academy courses, white papers ands blog posts. …

The success of any event depends on how and where said event is promoted, and this is particularly true in more niche areas such as the visual art space where the target audience can skew more on the narrow side. This was most definitely the case for renowned Buffalo, New York, photographer Tom Burns and his photography showcase and gala featuring scenic and architecture photos of the Buffalo area.  The challenge was creating a dynamic, engaging piece of promotional material to raise awareness of and drive attendance to the gala. The solution was partnering with Upstate New York direct marketing and communications agency Compu-Mail to design and distribute a high-end, visually appealing invitation card that captured the essence and spirit of Burns’s work while informing and enticing recipients to attend the showcase.  Using Canon’s varioPRINT iX series digital inkjet printing platform , Compu-Mail created an 11 x 17 invitation card that was easily folded into a 6 x 9 finished piece …