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Blog Entry
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The New Year is right around the corner, and everyone wants a fresh start. There is no better time to plant seeds with customers that keep your business growing in 2024, and beyond. Consider these three ideas to open new business opportunities in 2024. New Business Consulting Mission: Stand apart from the crowd by helping your customers improve their bottom line, communications and engagement by understanding their short and long-term business goals. How it Manifests: Set up ‘new business development’ meetings to understand how your customers are trying to grow their business, their sales and communications prospects, and any targets they are setting for customer acquisition and/or revenue they will share. Gather info, do not make any suggestions or plans at the meeting other than giving them a date they will hear back from you with a New Business Development Plan mapped out for as long as is relevant. Go back and strategize with your team. What have these customers ordered …
News
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Growing your business, expanding your applications, leveraging new opportunities, and more. Plus, the new thINK Forward is headed your way. Read more in our September E-Newsletter ! …
Blog Entry
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The printing industry has gone through many different eras of innovations since the time of the first printing press, and the era we are in now is no different. High-speed inkjet, all-digital workflows, variable data applications, and the race for full automation are all pushing the industry into a new future. Arna Marketing Group, a New Jersey-based commercial printer and thINK member, knows that keeping their finger on the pulse of the latest technologies will help them stay ahead of their competition and bring in new business. In speaking with Standard Finishing for our FinishLine newsletter last year, Steven Hegna, President of Arna Marketing Group, explained, “Critical to our growth has been our commitment to continually invest in the latest and greatest technology to serve our customers better and more cost effectively.” Arna’s commitment to innovation not only includes investment in state-of-the-art Canon inkjet technology , but continues through to the finishing end with …
Blog Entry
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Meet thINK Member Raj Barman, Acutrack CEO Acutrack's journey began in 1992, when it started as a humble garage-based business in Livermore, California. Their fulfillment service offerings included media production and kitting for Silicon Valley’s software giants. Within just three years, Acutrack achieved a breakthrough by becoming one of the early pioneers of zero-inventory manufacture on demand (MOD). This innovative approach focused on manufacturing products only when needed and in the required quantities. As time passed, Acutrack recognized an opportunity to expand its services when customers began requesting book fulfillment. Leveraging their successful zero-inventory MOD strategy, the company started offering full-service support, which now included print in addition to fulfillment. Although Acutrack outsourced the print, taking ownership of the entire print and fulfillment cycle made them highly popular with their customers, and their business took off. With print becoming a …