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The Mailers’ Technical Advisory Committee (MTAC) is a venue for the USPS to share technical information with mailers and receive advice and recommendations concerning mail-related products and services, in an effort to enhance customer value and expand the use of USPS products and services. Meetings are hosted once per quarter and offer an opportunity for mailers to directly interact with the U.S. Postal Service (USPS) executive leadership team on new and existing programs. Here, Canon production inkjet customers and thINK members Scott Williams, General Manager of Operations, Impact and Dina Kessler, President, Kessler Creative, share a recap from the April 9-11 MTAC meeting with the thINK community.   Improving USPS Operational Efficiency The Q2 2024 MTAC meeting commenced with the postmaster general discussing the reorganization of leadership within the USPS to foster cross-collaboration and a more effective environment for resolving challenges. He highlighted the need for a …

OneTouchPoint, a leading technology and marketing execution services provider, embarked on a transformative journey by acquiring seven Canon varioPRINT 6000 TITAN production presses, each equipped with the Plockmatic PowerSquare™ BLM550+ inline booklet maker. This strategic move signified a monumental shift for the company, moving away from the conventional and embracing Canon's cutting-edge technology. We sat down with Rob Tynan, Vice President of Operations at OneTouchPoint, to understand the pivotal role these TITANs have played in reshaping their operations and enhancing customer satisfaction.   A Game-Changing Transition: Replacing the Old with the New OneTouchPoint's decision to adopt the varioPRINT 6000 TITAN series was motivated by their continual efforts to increase efficiencies—both internally and externally—and to achieve cost savings. “We’ve had a great leap forward in efficiency—after replacing twelve competitive devices with just seven Canon TITANs, we continue to …

The term “generative artificial intelligence” describes the ability to create text, images, or other data in response to prompts. It requires extensive computing power to input immense amounts of data so that the data can create a response to the given prompt. Businesses are now figuring out how to apply generative artificial intelligence (AI) across a range of functions including art & design, cloud computing, customer service, data management & processing, entertainment, fashion, finance, healthcare, product design, sales & marketing, software development, and writing.   Potential Copyright Issues Generative prompts resulting in AI images have run into trouble for borrowing images during their process of scouring large databases of content. Key to this problem—and this relates as much to text as to images—is that there is rarely any indication of what sources were used to produce the resulting AI images. What if clearly identifiable images are co-opted for the purpose of responding …