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Now that we’ve explored the different aspects of tax compliance obligations are for printers who have nexus, we’ll put the whole thing together to discuss what a multistate tax compliance action plan looks like. We’ll cover what considerations go into evaluating where a printer has tax compliance obligations, options and programs available to address and mitigate any historical liabilities, and strategies for legally minimizing obligations going forward. …

We are rapidly moving to a world where every advertisement, email, direct mail communication, store visit, mobile offer, and website visit is personalized. This is just the type of experience that today’s consumers are expecting. Market leaders are evaluating and assessing techniques for delivering more accurate, relevant, and personalized touchpoints across all forms of communication. These companies are optimizing customer interactions through print, mobile, social, and online platforms. In this session, we will hear from your peers about the strategies, tools, and techniques they are using to support marketing clients in the delivery of an omnichannel …

AI is everywhere these days, from the biggest enterprise computer systems all the way down to the predictive text function in your phone’s keyboard. The print industry is no exception in their approach to leveraging AI. Print service providers are using AI technology to cut down on waste, speed up production times, provide customization, and streamline operations. In this session, experts and your peers will discuss some of the ways AI will revolutionize the print industry. Topics include smart layouts, press monitoring and adjustments, workflow automation, automated die cut algorithms, target marketing, and …

Lest you think that states are stopping with sales taxes, think again. Now that enough time has passed for states to implement sales tax enforcement post-Wayfair, they are turning their attention to income and other business taxes on companies that have nexus. And for many companies, the post-COVID pandemic hiring market has led to a shift in operations with many businesses adopting hybrid or remote work policies. In this webinar, we’ll discuss just what types of taxes print producers could be subject to based on their sales revenue, what protections are available, and how to think about multistate business tax …

Marketing analytics play a crucial role in helping marketers understand their target audience, reach them effectively, and evaluate the success of their marketing efforts. The history of marketing analytics has shown a steady evolution and improvement through iteration, but we are now experiencing a revolution driven by multiple factors, such as seismic shifts in privacy, rapid changes in storage and processing power, and access to data infrastructure technologies that allow structured and unstructured data to be integrated. Additionally, analytical techniques have advanced to include machine learning, deep learning, and advanced AI. These developments have enabled marketers to harness the full benefits of more advanced analytics to enhance multiple areas of activity. There are significant obstacles to growth, however, as the loss of data identifiers, privacy regulation, and entrenched organizational cultures force marketers to innovate in understanding what drives value. These …