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As a marketing professional you’re always looking for ways to retain and up-sell the customers you have, find prospective new customers, and break into promising new markets. But here’s the problem: You need to know the lay of the land—who’s buying and selling what, where, and why—to construct a marketing program that really kills it!
"Who buys your digital/inkjet print?" If there was one question that we would eliminate from your sales portfolio of opening lines, it would be this one. Why? Let's follow the scenario through and see where it leads us…
You: "Who buys your digital/inkjet print?"
Customer: "That would be me."
You: "I sell print. I sell digital and inkjet print, too. Do you have anything that I can quote on for you?"
Customer: "Sure. Give me a price for 5000 of these."
We recently sat down with former Postmaster General and current SG360° board member, Patrick Donahoe, to get his thoughts on the U.S. Department of Treasury’s recently released task force report United States Postal System: A Sustainable Path Forward.
You’ve heard us say this before. NINETY percent of salespeople do not have a regular prospecting process that they follow with any kind of regularity. So, odds are, if you are reading this, you fall into that ninety percent. You are reading this blog and that’s a good start.
Finishing solutions in your shop can be a necessary piece of infrastructure or a differentiator that brings you new business. How you treat finishing in your production often depends on the type of business you operate. For transaction print and mail operations, finishing may revolve around slit/merge, perf/punch, fold and insert operations, while for direct mail print shops there may be a wider range of options for folding, scoring, creasing, and tabbing. Book printers often focus on book block assembly, binding, and cover-based workflows.