Click-click-click… that’s the sound of the increasing amount of e-commerce activity in the printing industry (especially during the holidays). Today’s consumers love having the ability to customize, and even personalize, printed products online whenever and wherever they choose. Thanks to the proliferation of digital printing technologies, the number of products within consumers’ reach is simply remarkable. Everything from personalized clothing to home décor and photo products can be customized and ordered online. In industry lingo, this is a trend toward mass customization.