Blog

Join in the community forum! The thINK blog is a place for community member to share their opinions, best practices, successes, and challenges. Add your comments to the blogs published here or write a blog and we’ll post it for you.

Harnessing the Power of Promotion to Maximize Sales

Submitted by tpowers on May 1, 2018

Do your customers understand the contribution your inkjet production investment can make to their success? Promoting and demonstrating the value inkjet digital printing brings to clients is a critical sales tool. According to Keypoint Intelligence‒InfoTrends’ research on sales best practices, 40% of print service providers are NOT supporting sales efforts with lead generation campaigns today! Firms cannot solely reply on inbound marketing to grow their companies.

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Inkjet Technology: A Lucrative Opportunity with the Right Strategy

Submitted by gina.ferrara on April 19, 2018

Madison Advisors Color Print Migration Market Update, published in December 2017, focused on the migration of monochrome to full color in transactional communications for both enterprise in-plants and print service providers. To conduct this research, we obtained image volume data from 22 organizations in the service provider and enterprise in-plant market.

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Announcing the Inaugural thINK Virtual Workshop

Submitted by bradzis on April 17, 2018

It’s already been a busy year for the entire thINK Board! We’re focused on bringing thINK members as many valuable resources and learning opportunities as possible, and we’re planning an entire event full of relevant, action-oriented workshops at thINK 2018. Plus, in the lead up to thINK, we’ve got even more up our sleeves, including the first of our brand new thINK Virtual Workshops. 

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Michele Woodrum Shares Her Story

Submitted by mwoodrum on April 16, 2018

Hope to see you at thINK 2018! This will be my third thINK conference, but the 2017 conference was an important one for us at Indiana Farm Bureau Insurance. We knew we would be taking delivery of an Océ VarioPrint i-series, as well as a Canon imagePRESS C10000VP in the coming months. The conference gave us a chance to talk to people who had already installed inkjet so we would know what to expect. I’ve got to say that the Klik Bracelets really helped with that process. I’ve been to a lot of conferences and that was – hands-down – the best way to get people to interact with each other.

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Accelerate Growth with Sales Training

Submitted by nichole.jones on April 11, 2018

Sales training is important. Recent research by CSO Insights* revealed that good sales training programs helped companies meet sales quotas, achieve higher win rates, align solutions to customer needs, and experience lower sales force turnover. In addition, Hubspot found that high-performing sales organizations are twice as likely to provide ongoing training as low-performing ones. Before launching a training initiative, though, companies must ensure that their strategy is sound and will provide the needed direction to their sales organization.

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