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Last week I attended the thINK 2018 annual users conference in Florida at the beautiful Boca Raton Resort and Club. While there are many great conferences in and outside our industry, I have been to a handful of trade-events, shows, association and user group meetings, seeking out new ideas and knowledge - only to realize my time and investment missed the mark. What I learned as a first time thINK conference attendee and facilitator can be summed up in one word: “Wow.”
Every year, thINK gets better. I wasn’t sure if it would be possible to top last year’s event, but countless attendees told me last Thursday and Friday that this was without a doubt the best thINK yet.
I might be biased, but I have to say I agree! From the inspiring keynotes to the authentic connections forged over shared meals, there were some particularly valuable takeaways to be found at thINK 2018. Here are my personal highlights:
There is widespread agreement that automating your inkjet production workflow has numerous benefits. Automation reduces errors and lets you do more with fewer resources. It supports increased throughput, allows you to make better use of your equipment, and gives you the tools and foundation to take on more work. All of this impacts your bottom line and can lead to increased profits, so automating your workflow appears to be a no-brainer.
When Elizabeth and I first wrote the Designer’s Guide to Inkjet back in 2014, inkjet technology and market segments using inkjet were very different from what they are today. At that time, inkjet was embraced by organizations with high volumes of statements, bills, and direct mail. Publishing was starting to get a foothold but was not widely adopted. But today? Today, inkjet pages have skyrocketed, and the range of suitable applications is still growing.
The countdown is on! thINK 2018 is just one week away… or only 6 days if you’ll be here early for the pre-conference Inkjet 101 sessions. In case you haven’t been keeping up with our activities, we wanted to share why we can’t wait to see you here in sunny Boca Raton!