Blog

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Differentiate with Finishing Options

Submitted by pmcgrew on March 7, 2019

Printing is a competitive business. Although buyers are always seeking a good price, they are also looking for ways to add value to the messages they communicate. Transactional print buyers are working to differentiate themselves with more colors, better papers, and even unique envelopes and self-mailers. Purchasers of direct mail marketing collateral are interested in these same differentiators, but they are also exploring other options—the addition of interesting folds and cuts, embossing, lamination, and spot varnishes.

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Color Migration and Digital Delivery: White Paper Preview

Submitted by gina.ferrara on March 4, 2019

Since its introduction over a decade ago, color inkjet technology has provided the transactional print industry with numerous improvements, including better output quality, faster print speeds, greater flexibility in print jobs and increased productivity. Transactional communications are business-to-consumer (B2C) communications, such as statements, bills and customer letters, which span a variety of verticals including financial services, insurance, healthcare and utilities.

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Customer Personas & Brand Storytelling are Key to Effective Content Marketing

Submitted by Christopher Hosford on February 18, 2019

You can’t sell your print services if you’re not clear on the folks you want to sell to.

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A Peek at Print Trends Outlook 2019

Submitted by KeypointIntelligence—InfoTrends on February 11, 2019

As a new year begins, print service providers (PSPs) are looking ahead to see exactly how print technology will evolve in the near future. Due to careful planning, many providers are in a position to take full advantage of these production improvement opportunities. However, since innovation is constantly occurring on multiple fronts, organizations may feel overwhelmed tracking every possible improvement that can add to their profit margins.

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How to Develop a Brand Identity that Will Drive Marketing Success

Submitted by Christopher Hosford on February 1, 2019

This is the first entry in a new thINK blog series on best marketing practices for print service providers, which will offer suggestions on how to establish, refine, and perfect a comprehensive marketing plan as a way to grow your customers, pages, revenue and profit.

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