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A Better Message to Send Your Customers
It’s important to note that while we are all concerned and scared about our business, our clients are, too. Kelly and I are here...
thINK Announces thINK Ahead 2020 Will Shift from an In-Person Event to a Live, One-of-a-Kind, Dynamic Virtual Event
From inspiring keynotes to hands-on workshops, networking, Customer Innovation Center tours and product demos, the thINK Ahead 2020 Live Virtual Event will have it...
Marketing Through a Crisis: Your Value Proposition
In today’s challenging new world where you and your customers are facing unique challenges, it’s important to send the right marketing messages now, communicating...
Marketing Through a Crisis: How to Communicate during COVID-19
The COVID-19 crisis has disrupted everyone’s lives. While the situation is still evolving, business owners should recognize that marketing doesn’t have to stop, but...
Communication Tip by Amy Fond
How do you continue to communicate with clients while the world is turning upside down? Do you back off and give everyone space? Do...
NOW What Do We Do?
During these strange and scary days, you have time on your hands that you ordinarily wouldn’t. If Stephen Covey were writing this blog, he...
What Makes Someone Buy What You’re Selling?
Research says we need reasons to feel confident about our decisions to buy something. That goes for buying a product or buying into a...
Put Your Best Foot Forward with a Great Website
In a previous blog, we delved into the makeup of the sales funnel—the essence of your marketing efforts—and ways to communicate specifically with...
Acquiring Prospects & Converting Them to Customers
Marketing is the life’s blood of your business. Prospects must be found and—somehow—converted into customers. Fortunately there’s plenty of insight into how to do...
Why Your 3 Messages are a Mistake
Anytime I do a media training I ask the same question: “How many messages do you think you should have for your target audience?”...
I Didn’t Quit My Job, I Fired My Company: Lessons to Leaders on Saving the Best Assets You Didn’t Know You Had
A few months ago, I asked a simple question – have you ever quit a job? The responses came in fast and furious –...
3 Tips to Capture Attention
Imagine you live in Maine. You see a headline on your phone that reads: “Bear sighted in backyard.” You click on the story, and...