Enhancing sales productivity, differentiation, and maximizing individual markets are ultimate goals for today’s print businesses. Understanding a specific market’s dynamics by vertical or company size can provide lucrative opportunities for the shop, but can be challenging. Gaining a greater insight into specific markets and the key verticals within their local markets can help print providers make decisions regarding what services to offer to their customers.
Christine Soward is the president and CEO of DMS ink, based in Yellow Springs, Ohio with an additional production facility located in the company’s original location in Dayton. She took over the business after purchasing it from her father who started in 1984 as a direct mail company. Today DMS ink is a certified WBENC, MBE and WOSB. Christine is a compassionate and envisioned leader who sees community involvement as a great asset. She serves on the boards of the Dayton Area Chamber of Commerce and Dayton Children’s Hospital, and a past committee chair of Prevent Blindness in Dayton.
Andrew Hennings, Director of Operations, Epiq Systems and John DiNozzi, President and Owner, Access Direct, described why their investment in inkjet led them to also invest in finishing, and the increased flexibility, capacity and value they experienced. Did you miss it? View the recorded session now.
You may have seen it in your newsfeed last summer but now you can read all about the inkjet investment decision at this large in-plant in the recently published case story, “HISD Adds Value with Inkjet Digital Color,” posted in the thINK resource center.
Hosted by Brad Simpson, the panel for this session represented a diverse set of inkjet customers, ranging from a 100 person print shop with a widely diverse customer set, to a large in-house printing group, to an expansive $600M+, 3,800 person print business. The panelists described their motivations and goals for investment in inkjet printing, their planning process, and the resulting advantages they have experienced. Did you miss it?
In the latter part of (the father of modern advertising) reportedly stated, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” Today’s emerging technologies make it easier than ever to demonstrate and manage the impact of marketing on revenue. Marketing attribution – which is the science of using advanced analytics and key metrics to allocate proportional credit to each marketing touch point across all channels (online and offline) and lead to a desired customer behavior – is a hot topic for marketers of all sizes.