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In the world of publishing, digital printing has opened a whole new realm of possibilities for creative book formats.  With the ability to print on demand, authors and publishers, businesses and brands can experiment with unique designs and formats that were once too costly or difficult to produce.  In this post and the associated session available through my thINK Academy Course, we will explore 5 creative formats for digitally printed books that are sure to get you on the best sellers list with your customers. Flip Books If you are Gen-X (or older) you more than likely know what these are. For everyone else, a flip book is a small book with a series of images that, when flipped rapidly, create the illusion of animation. Here is an example that shows 100s of submissions and the winners of Flip Fest 2020 https://www.youtube.com/watch?v=H6dDCpt2COE In the video, the flip book pages were hand-drawn by illustrators and animators. The same concept can be recreated through digital tools …

An inkjet success story, a new report on cobrand credit card marketing strategies across the top ten spenders, and more in our June E-Newsletter ! …

“Clients want to know we can handle large print runs and quick turnaround without sacrificing print quality. The Canon varioPRINT iX sheetfed inkjet press helps us do that.” — Terry Brokamp, SVP, Vya   “In today’s fast-moving world, our clients look to us to help them execute highly personalized and impactful direct mail campaigns in days — not weeks. With our Canon varioPRINT iX sheetfed inkjet press, we can handle large print runs and quick turnaround without sacrificing print quality, and that helps us meet our quality of excellence requirements while delighting our customers with turn time,” said Terry Brokamp, SVP, Vya.  Vya , based in Cincinnati, OH, is a leading provider of marketing execution technology and services for distributed organizations with customers that span the franchise, financial services, insurance, utilities and manufacturing industries. Their mission is to deliver ‘simplicity’ to their customers with turnkey print production services and Vya’s proprietary …

Comperemedia’s recent report by Marisa Frys, “Cobrand Credit Card Landscape: A Flee From Fees” provides insights surrounding cobrand credit card marketing strategies across the top ten spenders, a high-level look at messaging strategies and opportunities to grow moving forward. In short, it’s your playbook for helping your financial services customers create powerful cobrand credit card marketing strategies for their direct mail campaigns — and it’s a free download for all Canon production inkjet customers.   As a print service provider, it's essential to understand the nuances of marketing strategies for cobrand credit cards to effectively produce marketing materials for your Financial Services customers. By understanding the key insights and opportunities in this space, you can create effective print collateral that drives engagement and loyalty among their customers. One critical consideration when printing marketing materials is the messaging strategy. Cobrand card issuers have …

Big news — you won't want to miss this! Plus, resources to help you optimize your workflows and succeed with unusual substrates in our May E-Newsletter . …