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Comperemedia’s recent report by Marisa Frys, “Cobrand Credit Card Landscape: A Flee From Fees” provides insights surrounding cobrand credit card marketing strategies across the top ten spenders, a high-level look at messaging strategies and opportunities to grow moving forward. In short, it’s your playbook for helping your financial services customers create powerful cobrand credit card marketing strategies for their direct mail campaigns — and it’s a free download for all Canon production inkjet customers.   As a print service provider, it's essential to understand the nuances of marketing strategies for cobrand credit cards to effectively produce marketing materials for your Financial Services customers. By understanding the key insights and opportunities in this space, you can create effective print collateral that drives engagement and loyalty among their customers. One critical consideration when printing marketing materials is the messaging strategy. Cobrand card issuers have …

Big news — you won't want to miss this! Plus, resources to help you optimize your workflows and succeed with unusual substrates in our May E-Newsletter . …

Meet thINK Members from PIP “We aren’t your average franchise printer—we generate $5M in revenue and have a 30,000 sq. ft. facility with over 30 employees, and we are the fourth-highest revenue producer in the PIP network,” said Shane Parker, PIP President. The PIP franchise was established in 1978 in Peoria, IL, and quickly grew to nine brick and mortar locations with one central print facility and several delivery trucks. While it was very much “just” a copy center, it was certainly a successful one.   “PIP has been enjoying almost 50 years of success since my dad and grandfather bought the first franchise in 1978,” said Chris Cochran, CEO. But with time came change, and brick and mortar locations were no longer required to capture business, so Shane and Chris streamlined to one central print facility and a satellite office. In addition, they found their customer base was also changing, becoming much more diverse and more sophisticated in their print requirements, requiring them to …

FOR IMMEDIATE RELEASE Postmaster General Louis DeJoy to Host Private Session Exclusively for thINK Ahead 2023 Attendees; Dusty May, Florida Atlantic University Head Coach Will Share His Philosophy for Fostering Winning Teams. …

The demand for the first Designer’s Guide to Inkjet back in 2014 was driven by printing companies even though the main readership was designers. That’s because the interaction between printing companies and graphic designers can have a big impact on the efficiency and profitability of both. If you are in the print business, particularly in direct mail or other graphicly intensive segments, you need to work with designers.  To make that work profitably, there are 3 main things you need:  Clean, efficient files Clear communication of job requirements A shared understanding of the expected result This trifecta is true for any print process, but there are additional considerations for digital print, and specifically inkjet. Digital printing allows personalization and versioning. If not set up properly, personalization can slow down processing. With high-speed inkjet presses, any slow-down can have a big cost impact. For inkjet, heavy coverage or simply inappropriate media selection can …