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I recently led a thINK Academy workshop on optimizing your web presence for search, and one of the topics we briefly touched on was website accessibility, or making sure your website is usable by everyone, including people with disabilities.  You may be thinking, “These two things don’t seem to be related — how can increasing the accessibility of my website help me with search engine optimization?” My answer is that website accessibility has a much bigger impact than you might think, to the extent that focusing on improving accessibility often results in a lift across multiple metrics for my clients.  For thINK members, I’m sharing some foundational website accessibility tips that can not only improve the performance of your website but help us all create a more inclusive world wide web.  Why is website accessibility important?  First and foremost, meeting accessibility standards is good practice for compliance with the Americans with Disabilities Act (ADA). Title III of the ADA …