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Matt Iseman, thINK Ahead 2025 Keynote Speaker Get ready to be inspired! thINK is thrilled to announce that Matt Iseman, host of the four-time Emmy-nominated American Ninja Warrior , will keynote at thINK Ahead 2025. Matt's personal journey as a cancer survivor and his advocacy for the Arthritis Foundation and American Cancer Society embody resilience and a powerful, positive spirit. Prepare for an engaging and inspiring session as Matt shares his unique blend of comedy and motivational insights to help you rethink how you tackle obstacles. “Securing Matt Iseman as our keynote speaker adds an exciting dimension. His dynamic personality and message of overcoming challenges with strength and humor will be a fantastic complement to the robust educational sessions and engaging activities we have in store for our Canon inkjet customers in Boca Raton. We look forward to the energy and inspiration he will bring to our community,” said Pete Studer, Impact CEO and thINK Board President. …

In today's crowded market, businesses and organizations are seeking ways to stand out, connect meaningfully with their audiences, and drive measurable results. Canon’s Inkjet technology is helping them do just that, thereby redefining what's possible with print by delivering speed, quality, personalization, and versatility at scale. This blog will consider how three very different verticals (non-profits, casinos, and home services businesses) are seizing the possibilities of print to grow faster and market smarter. Non-Profits: Making Every Dollar—and Every Impression—Count For non-profits, every communication matters. Whether it's a fundraising appeal, a thank-you note to donors, or a community update, printed materials must feel personal, powerful, and purposeful. Inkjet enables non-profits to: •    Personalize outreach to donors and volunteers using variable data printing •    Reduce waste and print costs with on-demand production •    Deliver high-quality materials like annual …

In today’s competitive printing landscape, staying ahead requires embracing technologies that offer exceptional quality and tangible business benefits. Inkjet presses have emerged as a transformative solution for the printing needs of discerning brand owners. Canon's innovative inkjet solutions are at the forefront, bringing print service providers (PSPs) a unique opportunity to redefine their capabilities, attract new clients, and enhance profitability. Don’t let outdated perceptions hold you back—today’s inkjet technology serves as a strategic differentiator! Inkjet: Redefining Quality for High-Value Applications Let’s face it—no one asks for low-quality print. High-quality materials have always been essential for making the right impression. In addition to looking good, today's marketing materials need to perform well and make a lasting impression. Regardless of the technologies we use to communicate, the fundamental demand for print that is sharp, clear, accurate in color, and …

Starting a production inkjet customer relationship with discounts trains customers to expect it. You’re signaling that your expertise, speed, and superior print capabilities come cheap, and reversing that expectation can take months or even years. Offer rock-bottom pricing on a first print run? Now they expect that rate forever. Make an exception “just this once”? It becomes the new normal. Think they’ll appreciate your quality and happily pay more next time? Not likely. They’re more likely to shop around for the next lowest bidder. Have you engaged in so-called “foot in the door” pricing—offering discounted pricing to entice a prospect to leave their current print service partner and give you a shot? You tell yourself you’ll raise prices later, once they’re hooked on your quality, turnaround, and service. But let’s be honest: it’s like adopting a puppy and saying, “Sure, it’s fine if you pee on the carpet now. I’ll teach you to go outside later, once we’ve bonded.” Spoiler alert: …

Get an update on thINK Ahead — plus, learn about AI use in our industry, get tips for value selling against RFPs, and make sure you are registered for the next thINK Academy workshop! All in our April E-Newsletter. …