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Capturing consumers’ attention can be difficult. Substrates that make print standout and attract attention are gaining in popularity. In addition, new types of substrates are enabling new print applications. Marketers have high interest in using specialty media to make their printed communications standout and capture attention in a media cluttered world. Media/substrate options for inkjet printing devices have expanded since the early days. Whether you are printing bills and statements, donor letters, postcards, catalogs, newsletters, books, or marketing collateral here are four considerations for changing up your media game. 1. Take it to a New Dimension with Labels Three-dimensional mail refers to any piece that has more than the two standard dimensions of height and width. It's not your traditional letter or a flat-sized mailer but rather a box, padded envelope, or other 3D mailer with a label. Amid a sea of #10 envelopes, postcards, and traditional mail, dimensional mailers get …

I’m a relatively new member of the thINK Community and only recently incorporated an inkjet press into our operations. Last year, we installed an Océ VarioPrint i-series and just last month we installed our second one.  When we placed our order for the i-series presses, we also ordered the new Océ ProStream. We’ll be one of the first installations. At Specialty Print Communications, we offer a full range of products in one narrow niche: advanced high-value direct mail. In fact, we have the most comprehensive offering when it comes to brand quality direct mail. And though we’ve been offering personalization for 15 years, 90 percent of what we print is offset. We don’t do pre-printed shells. Instead, we use inkjet heads for personalization either in-line or offline with 70% done inline. Why inkjet now There’s a taboo connected to inkjet quality. The story that it looks good enough and you’ll save them a lot of money was never one that interested me. But for the first time, we feel like …

Hello thINK User Group! My first year on the thINK Board has been an exciting one, and I was honored to be asked to step up as Board Vice President. I am looking forward to working with Bob Radzis. I think his experience will really add value to the thINK community and I’m excited to be a part of his team. To give you a little background on me, I’m Executive Vice President and part owner of Access Direct Systems. I started my career there many years ago in an entry level position. Working my way up through the ranks of the company instilled in me a real passion for digital print and now inkjet. In 2014, we transitioned our entire organization to support inkjet. The thINK community has been a major source of support for us since that transition. How Can We Support You? Going into this new role, my goal is to be your representative. As a thINK attendee, speaker, vendor, Canon customer, and now a thINK Board officer, I aspire to be a voice to the needs of every member of the community. …

It’s a new year and a new chapter in the thINK user group. Happy New Year! I am pleased to begin 2018 as your newly elected thINK Board President. For those of you who don’t know me, I’m Chief Customer Officer at SG360° and I was Conference Chair for thINK 2017. I’ve been involved with thINK since the very beginning, serving on the steering committee. As part of a group of ten Canon customers, we began meeting in April 2014 to shape the group’s direction, goals, and educational objectives.  Mark DeBoer, our previous thINK President was also part of the steering committee, and I’m focused on picking up where he left off. I’m also excited about working with all the board members. They are an amazing group of people with a lot of knowledge and viewpoints to share.  thINK 2018 and Beyond The thINK conference has grown every year. Attendance is up. Sponsorship is up. Our educational offerings are right on target. Our challenge going forward is to stay in tune with the marketplace and keep …