July 2020

6 Tips To Nail Your Next Virtual Meeting

Submitted by amy@mediatrainer.tv on July 31, 2020

Now that the world has gone from in-person to on-line, we’re suddenly finding ourselves interacting in a whole new way with our clients and co-workers. Virtual meetings may not require pants, but they do require a brand-new set of skills.

So what does it take to reign on remote calls? Here are 6 tips to help you nail your next virtual meeting.

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Attract New Prospects with Content Marketing

Submitted by Christopher Hosford on July 27, 2020

Attracting prospects to help them become aware of your company is not about trying to “sell” anything, but rather to let prospects know that you exist as a possible solution to their needs, and to draw them to your website. This is the Customer Consideration phase at the top of your sales funnel.

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Turning Questions Into Opportunities

Submitted by amy@mediatrainer.tv on July 22, 2020

What do you do when you find yourself facing tough topics you want to talk about? Well there’s one simple trick that can save you!

The number one way to navigate tough interviews and make sure your message is heard…is to build a verbal Bridge!  “Bridging" means finding the opportunity within the question to get to your message. 

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Be Sure to Be Found: Optimize Your Internet Search Presence

Submitted by Christopher Hosford on July 20, 2020

In exploring marketing best practices at the top of the sales funnel — that stage in the buying process where you invite prospective customers to consider your company for their inkjet printing needs — it’s essential to understand how Google helps people find what they’re looking for.

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I Don't Want to Sell Inkjet

Submitted by Bill Farquhars… on July 14, 2020

Let's say you were at a sales meeting and the company president announces the addition of a new piece of equipment. This device, an inkjet printer from Canon, is not only better and faster than what it's replacing, it opens up all new opportunities for you as a salesperson.

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Be a Proactive Passenger In Your Communications

Submitted by amy@mediatrainer.tv on July 08, 2020

How can you help steer the conversation and stay on message? Be a proactive passenger!

When you do an interview with someone or engage in Q&A – it’s like traveling with that person in a car. Whoever is asking the questions is in the driver’s seat, with their foot on the gas pedal, pushing the journey forward. You’re the passenger. You’re a part of the journey but you don’t have as much control as the driver.

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Selling to Banks: The New Toaster

Submitted by Bill Farquhars… on July 07, 2020

Selling inkjet printing successfully is not a matter of understanding what a particular company within a vertical buys (i.e. their print needs) but rather what their challenges are (i.e. their business needs) and what you can do to solve them. Using this approach allows you to finish the sentence that starts, "The purpose of my call" with an idea, such as what's discussed below, rather than the words "to find out who buys your print." With that in mind, we offer the following selling opportunity…

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