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July 2020
6 Tips to Nail Your Next Virtual Meeting
Now that the world has gone from in-person to on-line, we’re suddenly finding ourselves interacting in a whole new way with our clients and...
Attract New Prospects with Content Marketing
Attracting prospects to help them become aware of your company is not about trying to “sell” anything, but rather to let prospects know that...
Turning Questions Into Opportunities
What do you do when you find yourself facing tough topics you want to talk about? Well there’s one simple trick that can save...
Be Sure to Be Found: Optimize Your Internet Search Presence
In exploring marketing best practices at the top of the sales funnel — that stage in the buying process where you invite prospective customers...
I Don't Want to Sell Inkjet
Let's say you were at a sales meeting and the company president announces the addition of a new piece of equipment. This device, an...
Be a Proactive Passenger In Your Communications
How can you help steer the conversation and stay on message? Be a proactive passenger!
When you do an interview with someone or engage...
Selling to Banks: The New Toaster
Selling inkjet printing successfully is not a matter of understanding what a particular company within a vertical buys (i.e. their print needs) but rather...