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Blog Entry
Excerpt of Content:
Canon Solutions America will host an “Ask the Experts Roundtable” entitled “What’s Missing from Your Omni-Channel Marketing Strategy” on Oct 27th at 12:30 PM at the Direct Marketing Association Conference being held in San Diego, CA. The roundtable Group Leaders will be Elizabeth Gooding, President, Gooding Communications Group, and Sheri Jammallo, Corporate Enterprise Segment Marketing Manager, Canon Solutions America. Both Elizabeth and Sheri will lead the group through a discussion you won’t want to miss. In this session you will learn: What’s Missing from Your Omni-Channel Marketing Strategy? When marketers compare the MROI of the various direct marketing channels they use the conversation tends to follow the lines of “digital versus traditional” or “online and offline” but rarely is it a true “omni-channel” discussion. One of the most overlooked channels is statement marketing, which is a critical anchor point in customer retention and cross-selling initiatives. With recent …
Blog Entry
Excerpt of Content:
Canon Solutions America hosted 40 customers/prospects in a 2.5 day educational forum in Poing, Germany on May 13-15, 2014. The Drive Change Symposium was held during Océ’s Global Commercial Printing Business Days which is a world-wide event where over 1,000 attended in total this year. These customer events have always been a high-value vehicle to bring customers and executives together to develop strong partnerships, share information, and solidify Canon Solutions America’s commitment to doing what’s right and best not only for the customer, but for the community at large. The Drive Change Symposium was no different. The sessions during this event focused on discussions and demonstrations around driving change in the attendees’ businesses and the markets they serve. Meanwhile, Océ’s customer experience center featured exclusive and highly sophisticated real life applications from Océ customers running live on the diverse portfolio being shown. Attendees were impressed by the wide …
Blog Entry
Excerpt of Content:
The National Postal Policy Council (NPPC) is the trade association for large business users of letter mail, primarily in First Class. NPPC is committed to ensuring that a postal system to serve business mailers and the public comprehensively, effectively and efficiently be sustained. With the Postal Service under severe financial stress, NPPC is working with Congress, USPS and the Postal Regulatory Commission, as well as other postal stakeholders, to achieve a solution that will address the financial challenges. For more than twenty-five years the National Postal Policy Council has represented a distinguished group of the largest and most prestigious mailers in the country. During its nearly thirty years as a trade association, NPPC has addressed issues for the benefit of its members, the Postal Service and the users of the nation's mail system in general. Council members include representation from all the major mailers in the country to include (but not limited to) representation …
Presentation
Excerpt of Content:
This short broadcast is a synopsis of the complete On Demand Book printing training program available to you as an Canon Solutions of America customer. It will provide a basic overview of the book printing market and explore the trends and techniques used in the industry to turn process into profit for books on demand. …
Presentation
Excerpt of Content:
This short broadcast is a synopsis of the complete On Demand Direct Mail training program available to you as a Canon Solutions of America customer. It will provide a basic overview of the direct mail market and explore the trends and techniques used in the industry to turn process into profit. …