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I recently led a thINK Academy workshop on optimizing your web presence for search, and one of the topics we briefly touched on was website accessibility, or making sure your website is usable by everyone, including people with disabilities.  You may be thinking, “These two things don’t seem to be related — how can increasing the accessibility of my website help me with search engine optimization?” My answer is that website accessibility has a much bigger impact than you might think, to the extent that focusing on improving accessibility often results in a lift across multiple metrics for my clients.  For thINK members, I’m sharing some foundational website accessibility tips that can not only improve the performance of your website but help us all create a more inclusive world wide web.  Why is website accessibility important?  First and foremost, meeting accessibility standards is good practice for compliance with the Americans with Disabilities Act (ADA). Title III of the ADA …

In today’s dynamic communications landscape, in-plant printing operations are experiencing a quiet revolution. Once viewed primarily as internal service departments focused solely on producing printed materials, in-plants are now emerging as strategic assets within their organizations. This shift comes in response to both internal demands for greater value and external competition from commercial service providers. Across the board, in-plants are stepping up — not just to deliver quality print, but to become agile, customer-centric, and tech-forward hubs of communication and efficiency. This evolution is captured in a recent report by NAPCO Research, “Defining In-plant Success Strategies for Demonstrating Value.”   The report highlights how forward-thinking in-plants are reimagining their operations to drive strategic impact and long-term growth. Elevating the Customer Experience One of the most significant changes taking place in the in-plant world is the renewed focus on the …

Rising operating costs, talent shortages, and higher customer expectations are putting increased pressure on commercial printers. Meeting these challenges requires more than just strong output; it calls for a holistic strategy aligned with evolving customer needs. NAPCO Research’s “Defining the Actions and Strategies of Print Sales Leaders” reveals how print providers experiencing sales growth are redefining success through innovation, service expansion, and smarter customer engagement. To uncover what sets these sales leaders apart, NAPCO Research surveyed commercial printers and analyzed the responses of those reporting positive sales performance. The resulting report highlights the core strategies these high-performing companies are using to succeed in a competitive and rapidly evolving print landscape. Differentiation and Market Focus Rather than competing on price alone, companies reporting sales growth are leaning into differentiation and specialization. Nearly half of the …