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Cameras in smart phones and software tools to edit, order, and create various types of printed photo products on digital presses have created new and profitable applications for print service providers. 

Walk into Arna Marketing Group’s plant in Branchburg Township, New Jersey and you will find an impressive fleet of industry-leading Canon production inkjet technology busy at work.  

Some members of the print service provider community acknowledge that they eagerly wait for the arrival of new mail so they can critique the marketing messages, designs, and mediums they arrive on. Contrarily, many consumers may suggest that they ignore direct mail and don't give it a second thought. Despite this, research has shown that properly executed direct mail campaigns can play a critical role in gaining the trust of the intended audience. Developing engaging, memorable, and action-oriented direct mail campaigns isn’t rocket science.

At the end of its fiscal year, the United States Postal Service (USPS) publishes its financial results and submits a report to Congress. These documents typically become available in the second week of November (the USPS’s fiscal year ends on September 31st). They provide some insight into the USPS’s direction and how the agency is handling First Class mail, marketing mail, periodicals, and package delivery. This document explores the USPS’s most recent financials and offers some perspective on how this news affects printers of all sizes.

You’ll find a wide variety of industry research papers to help you pursue new market opportunities, lead gen tools that include direct mail campaign templates and print sample files, as well as thINK Academy training on topics including marketing, sales, production, leadership — and more!