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The insurance industry sells products that protect against the risk of a loss. Losses can include income, use of an asset, property damage, and life. Insurance providers sell many types of products to minimize their customers’ risks. Customer communications that educate buyers on the many types of insurance products are key to providers’ success. The industry offers many opportunities for selling printing and other communication products and services, though its core products are policies and investments.

The $15 trillion global retail market is a key contributor to the world’s economy and a major consumer of printed materials. Brick-and-mortar and online retailers invest heavily in digitally printed marketing materials and documents to power their operations. Because consumers and businesses always have a need to purchase certain items, the retail market offers opportunities in good and bad economic climates.

Utilities are essential services (e.g., energy, water, and telecommunication services) that play a vital role in people’s everyday lives. Utility companies are public or private organizations that provide electricity, water, heat, communication access, or any other commodity required by a large amount of people for comfort or survival. The majority of utility companies supply energy (such as electricity and natural gas), a means of communication (such as the Internet, telephone, or television), or water to the general public.

COVID has had a major impact on sales and how we reach and interact with clients. The fundamental goal of solving customer problems remains unchanged — however, sales rep techniques and timing need to adapt. Reps need to develop remote communication skills and a plan for every customer interaction and use every tool available. This session will recap sales strategies discussed in earlier live thINK Academy classes and your peers will share how they are dealing with practical implementation.

The pandemic forced a shift in marketing tactics. This module will focus on key marketing objectives, the value proposition for print as a part of an omni-channel strategy, and specific customer needs that can be addressed with production inkjet technology.