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Imagine if you were walking down the road at dusk and you came across an artist painting the sunset. The sky is a brilliant mix of colors, red, yellow, orange…and changing by the minute. As some artists are protective of their work, you ask permission to have a peek. What you see takes your breath away. It’s in black and white. Here is the most beautiful sunset you have ever seen laid out on the canvas of the sky and this knucklehead is choosing black and white to portray it? “Why not paint in color?” you ask. “Color? What’s that?” comes the curious reply. ********* Giving an artist the opportunity to do more than just create monochromatic scenery opens up worlds of possibilities. What if you gave a worker a toolbox? Or how about handing a mechanic a wrench? Imagine the results. Imagine. That is the word you can focus on when deciding what to say to customers and prospects regarding inkjet printing.| Imagine what worlds you will open up to them. The capabilities of inkjet are to the …

thINK more than doubled Canon inkjet customer attendance from prior year at the thINK Ahead Live Virtual Event that took place September 2, 2020. …

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Increasingly, your marketing efforts must be in solid sync with your sales team to be effective. It’s essential to have sales understand the content you’re producing, both at the top of the sales funnel (to introduce yourself) and in the mid-funnel (to warm up leads).   At some point, however, both marketing and sales will have to agree on what prospects are ready for direct outreach from sales, or are in need of more nurturing. They do this by a points-based or letter-grade process known as lead scoring .   If you’re not dealing in great numbers of prospects, you can score your leads simply by indication of interest. As we’ve discussed in previous blogs, mid funnel prospects have already shown some interest in you, perhaps via website visits or downloaded content. If so, you can reach out directly to see if they’d like to know more about you and your company.   But to do this at any kind of volume, industry segmentation, or prospect title, it’s best to use technology — your CRM, …