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Brands in the U.S. will spend nearly $40 billion to support their direct mail marketing efforts this year. But with marketers facing intense pressure to generate higher returns from every dollar of investment — and substantiate the return on that spending relative to a wide range of other performance-oriented channels — where will those dollars head from here? How should brands be orchestrating an ideal role for direct mail in that “omnichannel” mix? And what innovations are leading them to generate new kinds of value from the mail channel? Winterberry Group’s Jonathan Margulies will address those questions and others while he reviews key findings of Winterberry’s recently released research report, Delivering …

Looking to generate print leads or leverage AI for sales? Look no further! Plus, 4 out of 6 2024 Printing Impressions Innovators of the Year are Canon inkjet customers — let's celebrate them! All in our November e-Newsletter . …

Home service businesses—including landscapers, plumbers, HVAC specialists, and home repair experts—are hungry for growth opportunities. As a print service provider, you hold the key to unlocking that potential. By harnessing the power of AI-driven personalization and strategic print marketing, you can help these businesses enhance customer experiences, streamline operations, and drive impressive business growth. In this session, you’ll learn how to: • Deliver Targeted Direct Mail Campaigns that attract high-value customers and boost brand visibility. • Leverage AI-Powered Personalization to create tailored communications that resonate with individual homeowners. • Position Yourself as an Indispensable Marketing Partner by offering solutions that unlock new revenue streams and build lasting client relationships. Join us to discover how print marketing, AI, and personalization can transform your business while helping home service providers achieve their growth …

Artificial intelligence (AI) is already helping print service providers enhance efficiency, improve the customer experience, and drive innovation. Whether you’ve just started exploring AI tools or you’ve already integrated them into your workflows and processes, the technology is evolving so rapidly that this interactive workshop is sure to help you discover new ways to use it in your business. Join us for hands-on activities that will help you identify AI opportunities, articulate the unique benefits to your business, and persuade key stakeholders. You’ll leave with a customized action plan for AI adoption so you can start leveraging this groundbreaking technology for accelerated inkjet …

The non-profit landscape is transforming, and these changes are bringing incredible opportunities for print service providers to expand, stand out, and secure new business. Join us for an action-packed session that is designed to equip you with the strategies and insights needed to navigate this evolving space with confidence. This session will help you: • Understand Key Decision-Making Factors: Learn what non-profits prioritize and how to align your print services to meet their unique needs. • Harness the Power of AI: We’ll explore the transformative power of AI-powered tools and their impact on the non-profit market. • Outpace the Competition: Position your services as an essential partner for non-profits, helping them amplify their impact and enhance donor engagement. Whether you're seeking to break into the non-profit sector or strengthen existing relationships, this session will give you the insights you need to stay ahead of competitors and position your print services as an …