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thINK 18 is quickly approaching and as I’m preparing my session materials, I can’t help but get excited about how quickly our industry is changing and the opportunities that exist for companies to grow in today’s market. The onset of production inkjet technology is a key element of that opportunity, but I’m also seeing a number of strides on the marketing services side. For example, many companies are finally seeing profitable growth from strategy services, data analytics, and their technology solutions.
There are so many reasons to be excited about thINK 2018: the very first Inkjet Innovation Awards, more expert session speakers than ever before, new ways to connect with fellow attendees via Klik, and the list goes on. At the top of that list for me are the keynotes. Like you, I count on thINK for inspiration, and this year’s keynote speakers will certainly deliver.
Now that you’ve installed your new inkjet printing device, it’s time to start showing it off! Hosting an open house is a great way to attract business and add volume to your press, but many organizations don’t know where to start. Here are four tips for planning a successful event that delivers value to your customers and makes the most of your investments.
Often overlooked when juggling all the dos and don’ts of selling inkjet’s value to your clients— your print sample kit. Print samples that tell a story by pairing the print solution with a functional story differentiates you from your competitors. Further, story-telling print samples give your sales reps stronger talking points when engaging with prospects and existing customers.