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A Better Message to Send Your Customers

Submitted by AspireForBill on May 1, 2020

It’s important to note that while we are all concerned and scared about our business, our clients are, too. Kelly and I are here to offer you suggestions and to provide support. You, in turn, can serve in the same role for your customers. With their businesses shut down, it is likely they have some extra time on their hands. Give them an idea for what to do with it. 

For example…

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thINK Announces thINK Ahead 2020 Will Shift from an In-Person Event to a Live, One-of-a-Kind, Dynamic Virtual Event

Submitted by vbohnert on April 29, 2020

From inspiring keynotes to hands-on workshops, networking, Customer Innovation Center tours and product demos, the thINK Ahead 2020 Live Virtual Event will have it all in a one-of-a-kind dynamic learning experience unlike anything experienced before in the inkjet user community.


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Marketing Through a Crisis: Your Value Proposition

Submitted by Christopher Hosford on April 28, 2020

In today’s challenging new world where you and your customers are facing unique challenges, it’s important to send the right marketing messages now, communicating empathy and emphasizing that your brand will be there for customers today and when the crisis is over.

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Marketing Through a Crisis: How to Communicate during COVID-19

Submitted by Christopher Hosford on April 14, 2020

The COVID-19 crisis has disrupted everyone’s lives. While the situation is still evolving, business owners should recognize that marketing doesn’t have to stop, but it does have to offer new messages of reassurance and unity.

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Communication Tip by Amy Fond

Submitted by on April 13, 2020

How do you continue to communicate with clients while the world is turning upside down? Do you back off and give everyone space? Do you reach out even more to not sever ties?


The answer lies more in how you communicate. Now is the time to be more strategic and purposeful with your communication. 


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