Blog

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The Essential Roles in Modern Digital Marketing

Submitted by Christopher Hosford on September 10, 2019

Digital marketing has dramatically changed the kinds of jobs necessary for a modern marketing operations team. It takes the right people to develop the strategy and processes to successfully promote your digital printing business, win new customers, and keep the ones you have. Whether your company experiences digital marketing success or failure will be determined by having the right people on your side.

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The Work Behind the Workflow

Submitted by HarveyGross on September 3, 2019

A common theme underscores the major trends happening in customer communications. It’s output production workflow. Whether this is because of the steadily decreasing cost of hardware and software technology, the increasing regulatory requirements for privacy and audit or the increasing rate of mergers and acquisition in the print production space – it matters little. Output production workflow and process automation is on everyone’s mind.

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Vertical Markets and Red Cars

Submitted by Bill Farquharson and Kelly Mallozzi on August 28, 2019

Imagine driving down the road and someone in the back seat says, “Wow, there sure are a lot of red cars on this highway.” For the rest of the day, you’d probably pay special attention to every red car you see, as if they didn’t exist before it was mentioned.

The same can be said, nay, needs to be said about verticals.

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Why Agnostic, Robust Workflow Is so Important for Inkjet

Submitted by Anthony.Leccese on August 27, 2019

To fully take advantage of the benefits of inkjet, it’s important to have a workflow that can operate across multiple types of incoming work, automating tasks along the way, and work agnostically in a mixed printing environment with equipment from multiple vendors or multiple printing technology (inkjet production, toner, offset, large format).

One of the problems that hinders the ability to take advantage of the greater speeds and format sizes of inkjet presses is the reluctance of users to replace their proprietary workflows. 

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You Won't Want to Miss thINK Ahead 2019!

Submitted by bradzis on August 23, 2019

We have an amazing thINK Ahead 2019 conference in store for you. With more than 75 presenters — 50 inkjet press customers and 25 industry analysts and experts — you can be assured learning and networking will be at an all-time high. 

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