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It’s important to note that while we are all concerned and scared about our business, our clients are, too. Kelly and I are here to offer you suggestions and to provide support. You, in turn, can serve in the same role for your customers. With their businesses shut down, it is likely they have some extra time on their hands. Give them an idea for what to do with it.
From inspiring keynotes to hands-on workshops, networking, Customer Innovation Center tours and product demos, the thINK Ahead 2020 Live Virtual Event will have it all in a one-of-a-kind dynamic learning experience unlike anything experienced before in the inkjet user community.
In today’s challenging new world where you and your customers are facing unique challenges, it’s important to send the right marketing messages now, communicating empathy and emphasizing that your brand will be there for customers today and when the crisis is over.
The COVID-19 crisis has disrupted everyone’s lives. While the situation is still evolving, business owners should recognize that marketing doesn’t have to stop, but it does have to offer new messages of reassurance and unity.