In today’s competitive printing landscape, staying ahead requires embracing technologies that offer exceptional quality and tangible business benefits. Inkjet presses have emerged as a transformative solution for the printing needs of discerning brand owners. Canon's innovative inkjet solutions are at the forefront, bringing print service providers (PSPs) a unique opportunity to redefine their capabilities, attract new clients, and enhance profitability. Don’t let outdated perceptions hold you back—today’s inkjet technology serves as a strategic differentiator!

Inkjet: Redefining Quality for High-Value Applications

Let’s face it—no one asks for low-quality print. High-quality materials have always been essential for making the right impression. In addition to looking good, today's marketing materials need to perform well and make a lasting impression. Regardless of the technologies we use to communicate, the fundamental demand for print that is sharp, clear, accurate in color, and produced on quality materials remains strong for individuals and businesses alike.

Historically, PSPs often faced a tough choice, sometimes overlooking the economic advantages of inkjet presses and turning to offset or toner technology when high image quality was paramount. However, Canon's high-resolution inkjet solutions are closing that gap and opening doors to lucrative high-end applications like marketing collateral, premium brochures, impactful direct mail, and even stunning photo products, all of which can now be produced efficiently on your shop floor. By offering precise color control, sharp text, and consistent image reproduction, Canon's technology empowers applications with the professional edge they need, especially in industries where presentation is everything. For today's forward-thinking print providers, there’s no longer a compromise between quality and flexibility—it’s about having both.

From Eye-Catching to Business-Critical

Merlin Printing, Inc. is a full-service provider with a 60-year history of adapting to client needs. The company’s recent investment in Canon’s varioPRINT iX3200 perfectly illustrates a broader trend within the printing industry. Trusted providers are strategically upgrading their equipment, not solely for speed or cost savings, but to achieve quality that truly helps their customers stand out in a competitive market. As Steven Vid, President of Merlin Printing, aptly states, "The varioPRINT iX3200 represents a significant investment in our future. It enables us to offer our customers customized, high-quality print offerings that help them meet their goals and grow their businesses." Testimonies like this demonstrate how Canon's technology directly enables PSPs to meet the enduring demand for high-quality print while delivering tangible value to clients.

Canon's production inkjet eliminates the traditional trade-offs between speed, quality, and cost. With advanced media handling, superior ink formulation, and tight registration, the varioPRINT iX series meets the high standards of customers who once thought only offset printing could deliver the quality they needed.

Ready to Reimagine Quality?

If your print customers demand more than just "good enough," it might be time to take another look at Canon’s inkjet technologies. Your customers will notice the difference, and so will your bottom line!