Blog

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Customer Personas & Brand Storytelling are Key to Effective Content Marketing

Submitted by chosford on February 18, 2019

You can’t sell your print services if you’re not clear on the folks you want to sell to.

A Peek at Print Trends Outlook 2019

Submitted by KeypointIntelligence—InfoTrends on February 11, 2019

As a new year begins, print service providers (PSPs) are looking ahead to see exactly how print technology will evolve in the near future. Due to careful planning, many providers are in a position to take full advantage of these production improvement opportunities. However, since innovation is constantly occurring on multiple fronts, organizations may feel overwhelmed tracking every possible improvement that can add to their profit margins.

How to Develop a Brand Identity that Will Drive Marketing Success

Submitted by chosford on February 1, 2019

This is the first entry in a new thINK blog series on best marketing practices for print service providers, which will offer suggestions on how to establish, refine, and perfect a comprehensive marketing plan as a way to grow your customers, pages, revenue and profit.

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Download the Definitive Guide to Opportunities in Inkjet: Inkjet Applications Matter!

Submitted by sjammallo on January 9, 2019

Canon Solutions American partner Keypoint Intelligence — InfoTrends is constantly monitoring the inkjet market, analyzing trends, and using their research to provide insights into the areas of growth we should all be watching.

Their recent publication Inkjet Applications Matter! aggregates their research on high-speed inkjet printing in commercial print markets. The takeaway: seven major application opportunities for printers in 2019.

5 Benefits of Vertical Marketing

Submitted by nichole.jones on January 4, 2019

In its simplest terms, vertical marketing means tailoring an organization’s sales, products, and marketing efforts to a specific industry. This specialization allows you to focus your marketing efforts and production resources so that they can have the greatest impact. Targeting vertical markets is an important strategy for driving sales and efficiently using resources. In fact, as highlighted in the Keypoint Intelligence - InfoTrends’ study, Winning in an Evolving Print Market, 63% of Print Service Providers (PSPs) demonstrating high growth have a vertical market focus.