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Uttering those words to a groggy teenage boy who was just waking up, you climb into your car and drive to the office. Arriving home that night, you are disappointed to see amber waves of grain flowing back and forth in the wind, a sure sign that your instructions were not carried out. Seeking out your child, you are barraged with a long list of excuses, followed by a promise: "I'll get to it tomorrow, Dad."
All winter long you have waited for the opportunity to plant your garden and your first thought this morning was, "Today's the day!" So, you drag a shovel in a straight line across the soil, carefully drop in seeds, replace the dirt, add some water, and voilà, you are done. Replacing the shovel in the garage, you return to the garden to look at your work. Nothing has happened and you frown. You were hoping for more.
In this blog series on developing a strong marketing plan for your company, we’ve most recently covered assembling a strategic marketing operations team, and the key personnel roles in modern digital marketing that you should consider filling.<