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The Follow Up: Staying In Front of Your Prospects
You’ve talked about Inkjet with a client or prospect. So, now what?
As you have heard us say in these tips and in other...
Two Sources For Inkjet Print Leads
Hey Kelly, I Have a Question…
Bill: Hey Kelly, right off the top of your head, can you give me two sources for inkjet...
Content That Converts Warm Leads into New Business
Content marketing is your friend. You can attract attention and interest via your blogs, social posts, and other forms of information, but a different...
Plant Seeds…Today!
There is never a bad time to plant a seed…even in the winter.
Let’s say you’re walking through Home Depot in search of a...
Profitable Inkjet Sales Conversations: Inkjet Can Help Test Marketing Messaging
If people in marketing are being honest, a big percentage of their job is guesswork. Done by the book, customer profiling and focus groups...
Creating a Marketing Strategy During Uncertain Times
If 2020 had a theme, it might be “Expect the Unexpected.” I don’t know of one company that has seen this year go according...
Ramping Up Your Email Campaign to Encourage New Business
In previous blogs about successfully working the sales funnel, we’ve examined, first, various tactics to make people aware of your existence (top of the...
3 Tips to Communicate Your Value
How can you still be useful to clients when it’s clear they’re not interested in what you’re selling? With the Covid-19 pandemic, decreased budgets...
Understanding Lead Metrics to Convert Warm Leads
Increasingly, your marketing efforts must be in solid sync with your sales team to be effective. It’s essential to have sales understand the content...
Ramp Up Your Social and Email Outreach to Prospects
As you identify prospects who may be interested in doing business with you —folks you can characterize as being in the middle of the...
Marketing Automation to Drive Content Engagement
At the top of the sales funnel, blogs and social posts work well to introduce prospects to you and your company. Now, in the...
How Your Content Marketing Focus Must Change in the Mid-Funnel
Content marketing is your friend. Your blogs, social posts, and other forms of information help illustrate your knowledge of the printing business, while offering...