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Print for Deeper Comprehension
On some level, I think we all understand that print is a better medium for deeper reading comprehension, but it is nice when a...
Sell the Hole, Not the Drill
There's a classic marketing adage: "No one wants to buy a quarter-inch drill. They want to buy a quarter-inch hole." In the world of...
A Virtual Reality Printing Press
In an intriguing pairing of the old and the new, students at Rochester Institute of Technology (RIT) have created a virtual reality (VR) application...
Print and the American Revolution
The American Revolution started about 250 years ago on April 19, 1775. Another significant anniversary is coming up next year—July 4, 1776 is the...
Are You Leaving Money on the Table?
Here’s how one production inkjet service provider found $100,000 in “easy money.”
Most print sales professionals understand how powerful a 1% price change is. ...
What You Can Do to Now to Improve the SEO Value of Your Website
Did you know that there are an estimated 5.9 million Google searches per minute across the globe? That translates to roughly 3.1 trillion Google...
Cutting the Price? Cut the Offering!
Never reduce your price without reducing your offering.
Production inkjet print providers face price pressure every day. A customer gets your quote for a...
Implications of the USPS-DOGE Agreement
Early in March of this year, the US Postal Service (USPS) signed an agreement with the Department of Government Efficiency (DOGE) in regard to...
5 Tips to Enhance Your Website's Accessibility
I recently led a thINK Academy workshop on optimizing your web presence for search, and one of the topics we briefly touched on was...
NAPCO Research Report: The Strategic Evolution of In-Plants
In today’s dynamic communications landscape, in-plant printing operations are experiencing a quiet revolution. Once viewed primarily as internal service departments focused solely on producing...
NAPCO Research Survey Identifies Key Actions Driving Print Sales Growth
Rising operating costs, talent shortages, and higher customer expectations are putting increased pressure on commercial printers. Meeting these challenges requires more than just strong...
Making the Most of That Precious Sales Appointment
I received an e-mail last week containing a video. It was from the Sales Representative where I bought my new car 18 months ago...