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August 2019

Vertical Markets and Red Cars

By Bill Farquharson and Kelly Mallozzi on August 28, 2019

Imagine driving down the road and someone in the back seat says, “Wow, there sure are a lot of red cars on this highway.”...

Bill Farquharson and Kelly Mallozzi

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Your Best Vertical Market Is...

By Bill Farquharson and Kelly Mallozzi on August 20, 2019

Bill has three daughters, Kate, Emma, and Madeline. 

When Kate graduated from high school, she stepped into college in Boston. That expensive mistake was also...

Bill Farquharson and Kelly Mallozzi

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How NOT to Sell to a Vertical Market

By Bill Farquharson and Kelly Mallozzi on August 05, 2019

The term, “Vertical Market” is used to define categories of prospects, such as banks, hospitals, colleges, restaurants, construction, and so on. The thinking is...

Bill Farquharson and Kelly Mallozzi

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