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August 2019
Vertical Markets and Red Cars
Imagine driving down the road and someone in the back seat says, “Wow, there sure are a lot of red cars on this highway.”...
Why Agnostic, Robust Workflow is So Important for Inkjet
To fully take advantage of the benefits of inkjet, it’s important to have a workflow that can operate across multiple types of incoming work...
You Won't Want to Miss thINK Ahead 2019!
We have an amazing thINK Ahead 2019 conference in store for you. With more than 75 presenters — 50 inkjet press customers and 25 industry...
Creating a Strategic Marketing Operations Team
In this series on effective marketing for printing companies, we’ve covered many topics, including developing a company vision, finding likely customers, using effective content...
Your Best Vertical Market Is...
Bill has three daughters, Kate, Emma, and Madeline.
When Kate graduated from high school, she stepped into college in Boston. That expensive mistake was also...
How NOT to Sell to a Vertical Market
The term, “Vertical Market” is used to define categories of prospects, such as banks, hospitals, colleges, restaurants, construction, and so on. The thinking is...