June 2017

Panel Presenters:
Debora Haskel, VP Marketing and Corporate Communications, IWCO Direct
Peter Barzach, Vice President of Operations, Data-Mail, Inc.
John Downing, Chief Technology Officer, Impact

The Data-Driven Marketing session highlighted the basics of variable messaging techniques and how to introduce your customers to its power. After an overview presentation, the panel discussed examples of successful campaigns, challenges, and lessons learned. 

When most of your competition is still living in a digital toner-based world, what can you do to stand out? For Carmel, Ind.-based Bacompt, a provider of data processing, printing and mailing for high-security documentation, the solution was production inkjet. High-security documents necessitate fast turnarounds, a low cost per piece due to the sheer volume of jobs, and data-intensive printing and processing. So when Bacompt needed to update its capabilities, an Océ VarioPrint i300 color sheetfed inkjet press fit the bill.