Print = Interactive

Interactive print is not the future, it's here and now! Over the past few years, technologies have emerged to combine the strengths of print with online channels - mobile, social, and the Internet. On this Canon Solutions America Press Go webinar, InfoTrends Associate Director Lisa Cross explores how marketers, service providers, and agencies are uniting print, video, personalized URLS, QR codes, near-field communication, texting, and augmented reality to deliver multi-channel campaigns founded on print media.