Prospecting is hard work and it’s even harder if you don’t use all of the tools at your disposal. Social media is one of those powerful tools. Specifically, LinkedIn should be in your toolbox now when marketing your business to current and prospective customers. Leveraging your LinkedIn Company Page and the LinkedIn profiles of your sales team will help build credibility and lead prospects to you.
As a marketing tool, social media holds infinite possibility for marketers and service providers. Nevertheless, it is largely misunderstood, untapped, and unknown. It's the pioneers in the print industry who will score with social media. InfoTrends Director, Kate Dunn, provides a baseline for print and marketing services providers who want to incorporate social media into their own marketing efforts, and offer social media services to their clients.